Business Internal Assessment

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Business and Management Internal Assessment
(Higher Level)

“Should Massive Productions change the management style of its personnel to help improve employee satisfaction and in turn improve client satisfaction and with what methods?”

By Anisa Lahlali

International School of Curacao
International Baccalaureate May 2013

Acknowledgements

I would like to acknowledge and thank:

* Jimmy Lo-a-njoe for supporting me during the course of writing this paper and providing sufficient information. * Individual employees willing to fill out my Employee Satisfaction Survey * Individual clients willing to fill out my Client Satisfaction Survey

Executive Summary

The question proposed is whether or not Massive Productions should change their management style of their personnel to help improve employee satisfaction and in turn improve client satisfaction and with what methods?

It was concluded that Massive Productions does, indeed, need to change their management style in order to effect the satisfaction of their employees, which in turn will improve their client satisfaction.

Primary research found that certain clients, that were surveyed, were overall not happy with the service of Massive Productions and felt that they were paying for a service that was not worth the money. It was also noted that the employees seemed to not be motivated and this was confirmed in the Employee Satisfaction Survey. Due to this dissatisfaction in their employees it has affected their work as well as the perception of the company by clients.

In response to this research conducted I took to the books and recommended different management styles that the management of Massive Productions should incorporate to their work life. In return the change in employee behavior might occur which will improve the way they work and in turn improve client satisfaction.

Research Proposal

Research Question:

“Should Massive Productions change the management style of its personnel to help improve employee satisfaction and in turn improve client satisfaction and with what methods?”

Rationale:

Over the past few years Massive Productions has had some issues with its personnel. Production manager, Jimmy Lo-a-njoe, said that the personnel of the company is one of their strengths and weaknesses. Although they have a fantastic permanent staff, the staff outsourced for certain events and meetings, where the company organizes their audio and visual services, could use some improvement. The company plans to improving on their personnel, however cannot find the perfect tactic. I plan on examining the certain problems Massive Productions has and recommending a solution.

Theoretical Framework:

The analysis of this report is based on the approach that I suggested. From the knowledge learned in this business class and of what I already know about workforce planning and management/leadership.

Key Areas of the Syllabus:

* Unit 59 – Motivation at Work
* Unit 62 - Management and leadership
* Unit 63 - Analyzing Current Employee Supply
* Unit 63 - Human resources
* Unit 65 - Selection
* Unit 76 - Measurement of personnel effectiveness

Methodology:

In order to fully understand the company, primary research will be conducted. An interview will take place in the early stages of the planning with the project manager, Jimmy Lo-a-njoe. Due to easy accessibility and compliance from the company, it is easy obtaining the material from them in order to input useful information into the paper. During the interview, questions about the background of the company and a little bit about the industry will be asked to get a full understanding of what kind of establishment this is. I also chose to carry out some secondary research. This type of research involved processing facts/figures that has already been collected by another party. The data was collected from a few websites about the audio and...
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