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Business Internal Assessment
Business and Management Internal Assessment
(Higher Level)

“Should Massive Productions change the management style of its personnel to help improve employee satisfaction and in turn improve client satisfaction and with what methods?”

By Anisa Lahlali

International School of Curacao
International Baccalaureate May 2013

Acknowledgements

I would like to acknowledge and thank:

* Jimmy Lo-a-njoe for supporting me during the course of writing this paper and providing sufficient information. * Individual employees willing to fill out my Employee Satisfaction Survey * Individual clients willing to fill out my Client Satisfaction Survey

Executive Summary

The question proposed is whether or not Massive Productions should change their management style of their personnel to help improve employee satisfaction and in turn improve client satisfaction and with what methods?

It was concluded that Massive Productions does, indeed, need to change their management style in order to effect the satisfaction of their employees, which in turn will improve their client satisfaction.

Primary research found that certain clients, that were surveyed, were overall not happy with the service of Massive Productions and felt that they were paying for a service that was not worth the money. It was also noted that the employees seemed to not be motivated and this was confirmed in the Employee Satisfaction Survey. Due to this dissatisfaction in their employees it has affected their work as well as the perception of the company by clients.

In response to this research conducted I took to the books and recommended different management styles that the management of Massive Productions should incorporate to their work life. In return the change in employee behavior might occur which will improve the way they work and in turn improve client satisfaction.

Research Proposal

Research Question:

“Should Massive Productions change the management style of



Bibliography: Hall, D., Jones, R., & Raffo, C. (2004). Business studies. (3rd ed.). Edinburgh Gate, Harlow, Essex: Pearson Education. McLeod, S. A. (2007). simply psychology - articles for students. Retrieved from http://www.simplypsychology.org/maslow.html Miller, S. H. (2011, October 31). Nonfinancial factors seen as key to improving motivation . Retrieved from http://www.shrm.org/hrdisciplines/benefits/articles/pages/motivationkey.aspx Riley, J. (2012, December 28). Q&a - explain what labour turnover is and why it happens

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