January 19, 2013
Business Integration Levels
To: Richard Seay
Subject: Business Integration Levels
New IT developments are important to all business disciplines because they trigger changes in marketing operations, e-commerce, logistics, human resources, finance, accounting, and relationships with customers and business partners. Nothing about business or corporate strategy is untouched by IT (Turban & Volonino, 2011).
The five elements of an IT-enabled business strategy
Business strategy| * Contains the mission, vision, and objectives of the organization * States the company's market strategy * Describes the unique value proposition the company offers customers * Provides the distinct value configuration of the organization| Business expectations of IT| * Describes how the company might expect IT to contribute to the success of the * business * Possible business expectations of IT include delivering better value, reducing costs, * or improving products and services| IT strategy| * Provides information on IT applications * Describes how to develop the competencies of the people who work in IT * States how IT is to be organized and controlled within the company * Describes the technical infrastructure| IT assessment| * Aims to reveal how technology helps or hinders a business * Can include network and systems performance reviews, software audits, and * concept testing and development * Can include strategic evaluations, technical reviews, and risk management * Should recommend how to use technology to meet business goals| IT plans| * Outlines a company's long-term IT plans * Is concerned with how IT should be deployed, managed, and implemented in the * future * Should be cost effective and in line with business goals|
What are the advantages of aligning business and IT strategies?...