Business Information Systems

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TABLE OF CONTENTS

1.EXECUTIVE SUMMARY 3
2.INTRODUCTION 4
3.OVERVIEW OF THE COMPETITION:
DELL 5
HEWLETT-PACKARD 6
4.OBJECTIVES OF THE COMPANY 7
5.SOURCES OF COMPETITION 8
6.COMPETITIVE ADVANTAGE10
DIFFERENTIATION 10
COST LEADERSHIP10
FOCUS STRATEGY11
QUICK RESPONSE11
7.THE POTENTIAL IMPACT OF E-COMMERCE AND E-BUSINESS ON THE COMPANY12 8.CONCLUSION / RECOMMENDATIONS13
9.REFERENCE14
10.BIBLIOGRAPHY14

EXECUTIVE SUMMARY

The following report will outline and explain how the company Apple can improve its market share in the computer sales market amidst the growing competition it faces from its competitors Dell and Hewlett-Packard. This will also include how these companies have use e-commerce to their advantage and how Apple could use these advantages to their opportunities and how could they over come the disadvantages that these two main companies have.
It will outline the benefits as well as the possible risks that may arise as a result of fighting head to head with two large organizations that are holding a large percentage of the PC market in the world at the moment. Like any other business the hope is that the suggestions will help apple to a long and successful future based creative use of the e-commerce and e-business.

And report will also mention about the importance of looking for every available opportunity in its search for competitive advantage

The company’s objectives are outlines followed by a breakdown of the competition the company is likely to face and where this competition comes from. Strategies that can be taken to overcome the competition and attain the company’s objectives are discussed. This is followed by the conclusion and recommendations.

INTRODUCTION

The company’s core competency; the sale and service of computer products, does not give it an immediate advantage in the market, since it is practically saturated by a number of other players particularly Dell and Hewlett-Packard, who happen to be giants in this arena, where most others may struggle to stay afloat much less make a go at long term success. The aim is to retain and possibly gain more market share, before its competitors push it out of the market, to do this, it needs to develop and undertake a number of strategies to have a chance at success.

Firstly, it would necessary to look at both Dell and Hewlett-Packard’s strategies, to find out the secret to their success, which can be used as a foundation to build on; this analysis may also reveal some weaknesses that the company can use to its benefit, in gaining that much wanted competitive advantage.

OVERVIEW OF THE COMPETITION:

DELL
Chairman of the company is Michael Dell who was born in 1965. This company was established in 1984, with it main objective being to know the customer and learn what he or she really wants out of the computer they intended to purchase, therefore building the system to suit the requirements of the end user, the almost certainly guaranteed success. He started this business with $1000 and has gone to be one of the larges companies in the world with continually reaped financial rewards in fact it earned around $45.5 billion in the last four quarters. Dell has earned its respect in the market as it is seen as the top of the line provider of computer products to the world largest corporations, including many of the fortune 500. This massive money machine employs around 50,000 persons throughout the world to support its global enterprise. The key to its apparent success is that Dell offers in-person relationships with corporate and institutional customers. The direct customer relation made it possible to cut out the middle man (the retailer), which therefore led to a reduction in costs and the ability to save valuable time. This method enables them to sell customized...
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