Business in Morocco

Topics: Morocco, World Trade Organization, Economy of Morocco Pages: 6 (1706 words) Published: May 13, 2013
Trading Manual for Morocco

Prepared by Lamia.O & Soheil.B
Morocco has proven to be a fast growing and stable economy with a record of 5.1% growth over the period of 2001 – 2010. Moroccans are determined to provide a positive, friendly and safe business environment for all foreign companies and investments by providing:

Cost Competitiveness
Strong and stable Macroeconomic performances
Free trade access to one billion consumers
World class infrastructure
Qualified labor force
Constantly improving business climate
Taking into considerations all these unique opportunities and advantages that Morocco has to offer, your investments are guaranteed to grow in this expanding and diverse economy.

Table of content

An Overview of Morocco
Morocco’s Geographic Map

Morocco General Information

Morocco has a population of 32,649,130 with a GDP of 5402.82 which is 99% Muslim, 1% Christian and about 6000 Jews. The capital city of Morocco is Rabat which is shown by a red star in the map above. The official currency is the Moroccan Dirham. (Currency exchange: 1$ = 8.47 dirham) Morocco’s official language is Arabic followed by French. French is the language that is often used when doing business. Morocco is on the Western European Time Zone which is 4 hours ahead of Toronto. This country has a Mediterranean climate but the central zones tend to be more extreme (hot/cold) in climate. Morocco is a constitutional monarchy (King Mohammed VI) that has a labor force of 11,460,000 which consist of 40% agriculture, 15% industry and 45% service. (2009 est.)

Major Canadian imports and exports from Morocco
Major Canadian exports to Morocco include, $129 Million in cereal for 2010, $14.2 Million in 2010 for motor vehicles and parts, $13.4 Million in 2010 for vegetables. The charts below show more detailed statistics. Major Canadian imports from Morocco include, $92.8 Million in 2010 for fruits and nuts, $16 Million in 2010 for salt, stone, cement etc. $14.3 Million in 2010 for clothing, apparel (woven). Societe des Cafes Ennasr is the leading producer and marketer of roast and ground coffee in Morocco which was acquired by Kraft Foods int. in 2001. Societe des Cafes Ennasr is a privately held company that manufactures nearly 25% of Morocco’s estimated $100 Million packaged coffee market. In addition to its coffee business, Kraft Foods International manufactures and sells a strong portfolio of food and beverage products in over 140 countries under well-established brands. Top Universities in Morocco are: Université Mohammed V - Agdal in Rabat, Université Cadi Ayyad in Marrakech, and Université Hassan II - Casablanca in Casablanca.

Morocco’s Competitive and Absolute Advantage
Morocco relies largely on 4 main natural resources. Mining, maritime fishing, agriculture, and newly found crop of oil just off the border of Algeria to now make energy a natural resource of Moroccans.  Morocco has a very large quantity of mining materials owning 3/4 of the world’s phosphate and also producing lead, fluorine, copper, zinc, gold, silver and many more. The major competitive strengths that Morocco has are the large amount of natural resources they possess.  Morocco has competitive advantage in its three main export products- fruits and nuts, crude...
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