Business Functions, Exam Report
PharmaTech d.d.
CBA EMBA, Business Functions module, Final exam, Feb-Apr 2007
Business Functions Final exam – report
Blue Group, Team 7 Ana Krpan Ozren Kopajtić Miljenko Logožar Daliborka Vukobratović
PharmaTech d.d, 2007
1/18
PharmaTech d.d.
CBA EMBA, Business Functions module, Final exam, Feb-Apr 2007
Table of contents
1 2 3 INTRODUCTION – CROATIAN PHARMACEUTICAL MARKET ............. 3 KEY MANAGEMENT FUNCTIONS........................................................... 4 KEY CHALLENGES FOR BUSINESS FUNCTIONS ................................ 8
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 STRATEGY BUSINESS FUNCTION .................................................................................8 HUMAN RESOURCE BUSINESS FUNCTION (HRBF) .......................................................9 FINANCIAL BUSINESS FUNCTION .................................................................................9 MARKETING AND SALES BUSINESS FUNCTION ...........................................................10 OPERATIONAL BUSINESS FUNCTION ..........................................................................10 SOCIAL AND ENVIRONMENTAL BUSINESS FUNCTION ..................................................11 EXTERNAL RELATIONS BUSINESS FUNCTION .............................................................12 INFORMATION SYSTEMS/INFORMATION TECHNOLOGY BUSINESS FUNCTION ...............12
4 5
MOVING FROM NATIONAL TO REGIONAL - CHALLENGES.............. 13 MISSION, VALUES AND KEY GOALS................................................... 15
5.1 5.2 5.3 OUR VISION .............................................................................................................15 OUR MISSION ...........................................................................................................15 OUR VALUES AND GOALS .........................................................................................15 KEY ENVIRONMENTAL
CBA EMBA, Business Functions module, Final exam, Feb-Apr 2007
Business Functions Final exam – report
Blue Group, Team 7 Ana Krpan Ozren Kopajtić Miljenko Logožar Daliborka Vukobratović
PharmaTech d.d, 2007
1/18
PharmaTech d.d.
CBA EMBA, Business Functions module, Final exam, Feb-Apr 2007
Table of contents
1 2 3 INTRODUCTION – CROATIAN PHARMACEUTICAL MARKET ............. 3 KEY MANAGEMENT FUNCTIONS........................................................... 4 KEY CHALLENGES FOR BUSINESS FUNCTIONS ................................ 8
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 STRATEGY BUSINESS FUNCTION .................................................................................8 HUMAN RESOURCE BUSINESS FUNCTION (HRBF) .......................................................9 FINANCIAL BUSINESS FUNCTION .................................................................................9 MARKETING AND SALES BUSINESS FUNCTION ...........................................................10 OPERATIONAL BUSINESS FUNCTION ..........................................................................10 SOCIAL AND ENVIRONMENTAL BUSINESS FUNCTION ..................................................11 EXTERNAL RELATIONS BUSINESS FUNCTION .............................................................12 INFORMATION SYSTEMS/INFORMATION TECHNOLOGY BUSINESS FUNCTION ...............12
4 5
MOVING FROM NATIONAL TO REGIONAL - CHALLENGES.............. 13 MISSION, VALUES AND KEY GOALS................................................... 15
5.1 5.2 5.3 OUR VISION .............................................................................................................15 OUR MISSION ...........................................................................................................15 OUR VALUES AND GOALS .........................................................................................15 KEY ENVIRONMENTAL