Business Ethics Dilemma

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Business Ethics Dilemma Paper


February 7th, 2011

Instructor: Chuck Thompson


Business Dilemma

The Internet today is a major resource and tool for many people. Computers have been around since the 1950s’. However, the popularity of computers didn’t take off until the 1990s’. Many businesses today market, promote, and have their own website. This is important as it serves as avenue of business to promote their products, sell their services to their customers, and continuously inform the public on their performance. The Internet also provides various search engines in 2011 with popular search engines such as Yahoo, MSN, Google, and newer search engines such as (Microsoft) Bing. This paper will ssummarize and analyze the ethical dilemma between Google and (Microsoft) Bing search engines. In addition, discuss why the behavior is unethical and the impact it has on the organization. It will also include the theory of ethics that explains the unethical behavior and suggest ways to improve the behavior to avoid the problems in the future.


When did the Internet start? Back in the early 1960s’, ARPANET was created by many sophisticated engineers, computer scientists, and mathematicians. The ARPANET design allowed computers to connect, run on different operating systems, and without ARPANET, the Internet wouldn't look or behave the way it does today, it may not even exist. As technology advanced technicians began making advancements with combing the ARPANET network to the Satellite Network (SATNET). The technical term for the connection between the networks is inter-networking or better known today for many as the Internet. In 1990, Tim Berners-Lee developed a system designed to simplify navigation on the Internet which became known as the World Wide Web. As the years went by, and as the technology advanced so did the internet search engines. Microsoft's full...
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