Business Ethics

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What separates the good from the great?
The 212° concept is one of the most powerful communication ideas that I have experienced in my 30 years as an entrepreneur. Not long ago, Sam Parker and I wrote the Simple Truths gift book titled 212°: The Extra Degree, and it has been successful beyond my wildest dreams! If you're not familiar, here's the idea:

At 211 degrees...water is hot.
At 212 boils.
And with boiling water, comes steam.
And steam can power a locomotive.
And, it's that one extra degree that...
Makes all the difference.
So many times, in business and in life, it's that one extra degree of effort that separates the good from the great. What I love about the 212° idea is that you can use it to fit your own needs. It may be 212° service that you'd like to reinforce, or 212° attitude, leadership, or quality. Or maybe, you'll choose to build your entire culture around the 212° differentiate you from your competition. The real beauty of 212° is the simplicity of the idea. Once explained...everybody gets it. And once you get's hard to forget! PANCH RINA

In vedas there are Five fold sacrifice in response to Five Fold debts. It says that when we take birth, we are indebted to Five factors, the non-fulfilment of these debts result in downfall. they are debts

to the material cosmos
to fellow human beings
to ancestors
to the vedic sages
to the God.
this reminds us continually of the interrelationship of the various sectors of the cosmos and the gratitude we owe to each of these sectors. Purusharth chatustheya
Jnana Yoga of Brahma Vidya or the science of the Self is not a subject that can be understood and realized through mere intellectual study, reasoning, ratiocination, discussion or arguments. It is the most difficult of all sciences. A student who treads the path of Truth must, therefore, first equip himself with Sadhana Chatushtaya - the "four means of salvation". They are discrimination, dispassion, the sixfold quality of perfection, and intense longing for liberation - Viveka, Vairagya, Shad-Sampat and Mumukshutva. Then alone will he be able to march forward fearlessly on the path. Not an iota of spiritual progress is possible unless one is endowed with these four qualifications.

These four means are as old as the Vedas and this world itself. Every religion prescribes them; the names differ from path to path but this is immaterial. Only ignorant people have the undesirable habit of practicing lingual warfare and raising unnecessary questions. Pay no attention to them. It is your duty to try to eat the fruit instead of wasting time in counting the leaves of the tree. Try now to understand these four essential requisites for salvation.

Viveka is discrimination between the real and the unreal, between the permanent and the impermanent, between the Self and the non-Self. Viveka dawns in a man through the Grace of God. The Grace can come only after one has done unceasing selfless service in countless births with the feeling that he is an instrument of the Lord and that the work is an offering to the Lord. The door to the higher mind is flung open when there is an awakening of discrimination.

There is an eternal, changeless principle amidst the ever-changing phenomena of this vast universe and the fleeting movements and oscillations of the mind.

The aspirant should separate himself also from the six waves of the ocean of Samsara - birth and death, hunger and thirst, and exhilaration and grief. Birth and death belong to the physical body; hunger and thirst belong to Prana; exhilaration and grief are the attributes of the mind. The Soul is unattached. The six waves cannot touch Brahman, which is as subtle as the all-pervading ether.

Association with saints and study of Vedantic literature will infuse discrimination in man. Viveka should be developed to the maximum degree. One should be well established in it.

Vairagya is dispassion for the pleasures...
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