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Business Ethics

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  • May 2013
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Stakeholder is a people or group that can affect or be affected by the action of the business (Peter A. & Sarah D., 2009). The internal and external stakeholders in Public Bank are employees, shareholder, government and customer. Moreover, each of them is playing their own role and purpose. Type of Stakeholders| What the organization mean to the stakeholders| What the stakeholders mean to the organization| InternalEmployee| * Good quality of working environment and condition. * Being respect and long term employment. * Better salary, benefits and job security.| * Making profit for the organization. * Contribute effort, time and knowledge in work.| Shareholder| * Making profit in order to get higher dividend. * Good reputation of organization. * Higher stock market values. | * Do more investment. * Adding more fund so as to expand the organization. | ExternalGovernment| * Pay tax in time. * Low unemployment rate. * Obey the law. * Produce ethical services and products| * Create laws which protect the business. * Stability of economic. * Their products will be acknowledged by government.| Customer| * Good quality of services and products. * After sales services. * Reasonable price.| * Continue support to their products and services. * Provide fund in buying services or products. | The conflicting stake that I found in the organization is within employee and customer where customer wants the best service and products from the organization however the employee may be more concerned about increasing their salaries, benefits and job security. Moreover, conflicting stake between manager and shareholder where the goal of manager is setting long-term planning even the profit return may be low but to obtain reputation and brand name is more important nevertheless shareholder want the stock price to rise and value of the firm to increase.  

As a customer of Public Bank, the...