Business Ethics

Running a business requires adequate consideration to a number of issues outside the traditional scope of making money, of which ethics is most certainly one. As our business grows and becomes more significant, we impact on the lives and circumstances of people in ways we can only imagine - through bringing jobs, creating wealth and inspiring others to grow their businesses. An important part of engaging in this process is understanding your business ethics, which if not up to scratch can leave you with a bad reputation and can even ruin your business, not to mention alienating employees, suppliers and the local community.

Ethics is something of a subjective topic, but it is nevertheless of immense importance across all areas of business. From the way in which sales and marketing is handled through to product development and customer service, and even to some extent finance, ethics has a significant role to play in ensuring business success and ultimately living up to the corporate social responsibility. Thus adopting a ethics-specific approach to doing business is critical towards ensuring a legitimate business model with long term potential.

Business ethics is especially important in dealing with customers. Maintaining integrity in the customer facing side of your business is crucial to building client relationships, to assisting the overall branding efforts. Likewise, it's an important step in minimising returns and protecting business goodwill, which will have a tangible effect on the success or otherwise of your business.

Ethics wise, it's also important to consider how you deal with customer issues and customer service. While some businesses are prepared to sacrifice customer service for pound signs, there is not only a sensible business reason for providing adequate support but also strong ethics and moral reasons for providing help and assistance to your customer base.

On the administrative and strategic side of your business, it's also