Business Environment of Unilever

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  • Topic: Business, Unilever, Lever Brothers
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  • Published : April 22, 2012
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| Edexcel Level 5BTEC Higher National Diploma in BusinessASSESSMENT ACTIVITY : | | | | |
Unit Name:| BUSINESS ENVIRONMENT|
Unit Number:| 1|
Assignment Submission Date:| 29 April 2012|
Assessor:| VIVIEN ULU|
Mode of submission:| LIVECAMPUS|

Learning Outcomes
To achieve a pass learners must demonstrate the ability to deal with each of the following outcomes and present these in report form – scripts will be checked against each of these: 1. Understand the organisational purposes of businesses

2. Understand the nature of the national environment in which businesses operate 3. Understand the behaviour of organisations in their market environment 4. Be able to assess the significance of the global factors that shape national business activities.

Scenario:
Brands for life www.unilever.co.uk/brands
Food care
Home care
Personal care

The story of Unilever (currently one of the world's biggest companies) began way back in the 1890s, when W. H. Lever, founder of Lever Bros, developed his concept of soap -the Sunlight Soap. Like many businesses, particularly global organisations, Unilever is a subject of its business environment – economic boom, depression, wars, changing consumer lifestyles and advances in technology. (From: www.unilever.co.uk/brands)

Tasks
For the purpose of this assignment, you are the manager in charge of Unilever Group of the companies (Unilever group) International department. You will need to show the extent to which the activities of the group are influenced by events from their business environment.

Task 1 – Organisational purposes of businesses (LO1)
1a) Identify the key purposes of the group. 1b) Identify three stakeholder objectives and evaluate the extent to which the group achieves these objectives. 1c) Explain...
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