Business Environment: Loreal Paris
Introduction
We live in rapidly changing times. So every business person must understand potential effects of various environmental factors. In this report as an example of manufacturing company was choose one of the biggest brands in the world L’Oréal USA, Inc. The company which I found interesting is engaged in beauty industry. Cosmetic business in widely spread all over the world as nowadays not only females but also males and children are interested in their appearance. L’Oréal USA, based in New York, NY, is a subsidiary of L’Oréal, headquartered in Paris, France, is a total beauty care company. The well-known slogan of company is “Because I’m Worth It.”, which represents the essence of the L’Oréal Paris brand as a whole.
History The history of L 'Oréal refers to a many years ago – in 1909 young chemist and natural entrepreneur Eugène Schuller design, produced and sold one of the first hair dyes to hairdressers in Paris. In the beginning it was founded as Cosmair, Inc. Later, company established by Eugène Schuller become L 'Oréal, started to grow rapidly thanks to its innovations and quality, encompassing all aspects of beauty for everyone, everywhere.
Location
All product division headquarters and operation department of L’Oréal USA, Inc. are located in New York City. The Strategic Committee consists of 12 members, including six heads of product divisions and six heads of corporate functions. In 2009 in the company (USA) was fixed around 9,000 employees. L’Oréal USA is wholly owned subsidiary of L’Oréal.
L’Oréal USA, Inc. and its products
One able to buy L’Oréal USA products in 130 countries. All over the world L’Oréal has 64,600 employees in 66 countries. Also, there are 5 development centres of L’Oréal worldwide (Shangai, Rio de Janeiro, Dubai, New York, Paris). Company is engaged in a wide-range of in-house tailored programmes as well.
L’Oréal USA has many such a famous brands as L’Oréal Paris, Garnier, Giorgio Armani
We live in rapidly changing times. So every business person must understand potential effects of various environmental factors. In this report as an example of manufacturing company was choose one of the biggest brands in the world L’Oréal USA, Inc. The company which I found interesting is engaged in beauty industry. Cosmetic business in widely spread all over the world as nowadays not only females but also males and children are interested in their appearance. L’Oréal USA, based in New York, NY, is a subsidiary of L’Oréal, headquartered in Paris, France, is a total beauty care company. The well-known slogan of company is “Because I’m Worth It.”, which represents the essence of the L’Oréal Paris brand as a whole.
History The history of L 'Oréal refers to a many years ago – in 1909 young chemist and natural entrepreneur Eugène Schuller design, produced and sold one of the first hair dyes to hairdressers in Paris. In the beginning it was founded as Cosmair, Inc. Later, company established by Eugène Schuller become L 'Oréal, started to grow rapidly thanks to its innovations and quality, encompassing all aspects of beauty for everyone, everywhere.
Location
All product division headquarters and operation department of L’Oréal USA, Inc. are located in New York City. The Strategic Committee consists of 12 members, including six heads of product divisions and six heads of corporate functions. In 2009 in the company (USA) was fixed around 9,000 employees. L’Oréal USA is wholly owned subsidiary of L’Oréal.
L’Oréal USA, Inc. and its products
One able to buy L’Oréal USA products in 130 countries. All over the world L’Oréal has 64,600 employees in 66 countries. Also, there are 5 development centres of L’Oréal worldwide (Shangai, Rio de Janeiro, Dubai, New York, Paris). Company is engaged in a wide-range of in-house tailored programmes as well.
L’Oréal USA has many such a famous brands as L’Oréal Paris, Garnier, Giorgio Armani
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