Business Decision Making

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Business Decision Making Part 1
Unit 6

Task 1
Part 1 -
Name:
Date of Birth:
Occupation:
Address:

Where do you do most of your food shopping?
Asda Tesco Sainsburys Other (Please list) ..................................................

How regularly do you buy Chilli Sauce for your household? - Please circle accordingly Never Rarely Sometimes Regularly Every shop

If any - what brand of chilli sauce do you buy?
.................................................. / Not applicable

Are you satisfied with the chilli sauce you are currently purchasing? Yes No I dont buy it
If not; what is it that you arent happy with ..........................................................................

What is the maximum amount you would be prepared to pay for a standard sized bottle of chilli sauce?

How hot do you prefer your chilli sauce?
(1 being very mild 5 being Very hot) 1 2 3 4 5

Do you feel that Chilli sauce is easily avaliable in your community? Yes No Not interested in chilli sauce
If not; where would you like to see chilli sauce being sold? ........................................

Part 2
This survey should be distributed to a wide range of people from different areas targetting people with different ethnic backgrounds, ages and family lives. From the information which is collected from the survey, it should become clear what people prefer to gain from buying a bottle of chilli sauce, For example; The survey will show the maximum price that the public are willing to pay for chilli sauce, their preferance of hotness of sauce and how avaliable they find chilli sauce to buy - These are all major factors to potential customers. The survey method to be carried out with this particular questionnaire should be interviewer administered to the public on the streets as well as door step interviews. This way we can target different groups of people in specific locations to get better idea of peoples views from different areas. The sampling method should be stratified random sampling. The reasons for this are that we want to see how different groups of people answer the questions we ask, this is the best way to make sure you can reach a larger group of people by making sure the sauce is readily avaliable at the right price in the shops they shop in on a regular basis. Part 3

To : The C.E.O of Pimapetard Chilli Sauces
From : Lucy Arneil
Date: 28th October 2012
Status : confidential
The purpose of this report is to make you aware of the suggestions I have for you on collecting the most appropriate secondary data to analyse to increase sales, as well as suggesting a primary research approach to gain more knowledge as to what the customer wants regarding chilli sauces. The secondary data which I advise you collect would be to go online and look at your competitors prices, and to match them if not undercut them slightly, but still enough so for you to make profit. I also suggest you browse the online shops such as tesco, asda and sainsburys to see which stores stock your competitors products and to see if there is a gap in the market in that store, for your product to be sold. You could also approach the public using an interviewer administered questionnaire. This would help to gain prospective as to what the public what from branded chilli sauces, as well as their limits when it comes to price, and their preferance and tolerability regarding the heat of the sauces. Once this information has been collected, we would have a bigger picture as to what the consumer wants, which means you can then proceed in delivering a chilli sauce to satisfy a wider consumer range. M2 - The limitations in using this type of questionnaire begins with limitation in questions. As it requires communication between interviewer and interviewee off guard, the questionnaire has to be a reasonable amount of questions and therefore cannot go...
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