Business Decision for Royal Macadamia

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Marketing Management | |
|Royal Macadamia |
|Group 4 |

Executive summary

SWOT/TOWS Analysis

|Strength-S |Weaknesses-W | |Leading macadamia facility in South Africa |Employs mostly contractors | |Retention of customer loyalty and relationship | | |Production quality - conforming to all EU | | |quality standards | | |60% of the companies’ raw material is sourced | | |from shareholders | |

|Opportunities-O |SO Strategies |WO Strategies | |Outsource some of the added value at a cheaper |Save on cost, get more revenue on outsource and | | |rate |be a leader | | |New distribution channels | | | |Technological advances | | | |Threats-T |ST Strategies |WT Strategies | |Bond claim of land |Invest in SA Government |Incentivize contractors based on performance | |Competitors |Brand development make macadamia nuts a dominant|...
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