June 30, 2011
Walt Disney’s mission statement states that it is Disney’s goal to be the world’s leading producer and provider of entertainment and information (Farfan, Barbara 2011). Disney’s vision is to use their products to create a profitable entertainment experience to the world. Walt Disney’s value it to stand out through innovation, quality, community, storytelling, optimism, and decency. Disney’s culture has been to bring entertainment to the world. Disney has kept to the company’s original culture since the beginning in 1923. To keep the original culture alive Disney uses many ways to communicate both internally and externally.
Some of the internal communications used by Disney are memos, bulletins, emails and reports. Memos are used between executives to relate the goings on inside the organization. Bulletins are used in break rooms for production personnel and cast members at the resorts and theme parks. Emails would go out to production managers of movie sets, resorts, and theme parks. Reports are generated at all levels of the Disney chain from movie production, resorts, theme parks, and retail personnel back up to the CFO of Disney.
Some external communication Disney uses is to retain and generate customer relations. External communications such as television advertisements, mailed fliers, point-of-sale displays are just a few that Disney uses. Television advertisements tell customers about new movies, movie products, resort, and theme park promotions. Mailed fliers advertise the same things as television but only to a select few customers, such as those with resort or theme park passes, for limited promotions. Point-of-sale displays occur at retail stores that sell Disney products to let customers know what is new to Disney.
Disney’s mission and vision statements both show Walt Disney’s of how he thought the company should be in the future. By hiring... [continues]
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