Business Coursework

Topics: Business, Business ethics, Marketing Pages: 6 (1244 words) Published: April 8, 2014
Activity 1: Investigate what a business is and what businesses do.

Prepare a presentation in a suitable format on the two business organisations you have selected (this may take the form of a slide show with speaker notes but a written report would be equally acceptable). Within this you will need to:

• explain the reasons for your choice of businesses and explain briefly how you planned and carried out your research Introduction
In this Business Presentation I will discuss………….
(in this introduction you want to detail everything you are going to discuss in activity 1 – you will need to improve this after you have finished)

I have chosen these two businesses because………………… or
I chose Polhill Garden Centre and Churchill Theatre because………………… Don’t just say your teacher chose them! You could say we discussed it as a group and did research into which businesses we could visit.

(Polhill Garden Centre is close to your home, perhaps you are interested in their products?, perhaps you know someone who uses the centre regularly, perhaps you are environmentally concerned about their use of wood, worried about the selling of animals)

(Churchill Theatre is a national business, which company is it owned by, which other theatres does the company own? perhaps family or friends have visited there, how it competes with its competitors in central London interests you)

I conducted the following research…………
or
The following research was conducted………….
(what did you do? Be specific and explain how this helped you in your task – for example you visited both businesses, you researched on numerous websites (refer to bibliography at the end))

I planned for the research by……………..
or
The research was planned by………….
(you may wish to include a time line of the activities you conducted, what problems did you encounter how did you overcome them)

• describe and compare the aims, objectives, purpose, activities and main competitors for each of the two businesses investigated. Purpose
The purpose Polhill is………………………. The purpose of Churchill Theatre is…………………………. (Think about the mission statement or the overriding point of each businesses existence, how are the two businesses purpose different)

Activites
Polhill and Churchill have very different activities………….Polhill’s core business activity is selling plants but it also sells……………….. (You will need to detail all the business activities of Pohill (basically this is everything that it sells (use the Polhill website)) you will also need to investigate whether some of these activities are charity based or socially based (i.e. not revenue/profit driven).

Churchill’s core business is…………………………….. (You will need to detail all the business activities of Chucrchill)

(You will need to reflect on the difference in the activities of the two businesses)

Competitors
Polhill operates in a highly competitive market its main competitors are……………. (You will need to describe Polhill’s competitors, how do they compete? Which one in their main competitor and why? You may wish to use Google maps to illustrate where its competitors are but make sure you annotate it (unlike the example below!), which sector do they operate in? How has Polhill diversified?)

Churchill also operates in a competitive market and its main competitors are……………. (You will need to describe Churchill’s competitors, how do they compete? Which sector are they in? How fierce is this the competition, Have Churchill diversified?, What are Churchill’s future plans)

(You will need to reflect on the difference in the competitors of the two businesses) Aims and Objectives
Aims are…………….
and objectives are…………..
Objectives need to be SMART and SMART stands for………….. Is important that objectives are SMART because…………

Polhill’s aims and objectives
Polhill’s key aim is…………………
(use page 16 of the text book)
The objectives that are in place for Polhill to achieve this aim are………….. 1)...
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