Business Communications Essay

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This essay will research and analyse the skills required by Google and the reasons why these skills are needed in a business context. In addition, it will identify the extent to which graduate recruits fulfil these needs as well as how businesses identify these skills in their graduate recruitment schemes.

‘Google is organised around the ability to attract and leverage the talent of exceptional technologists and business people’ (Google.co.uk, 2011).

The position of Communications Manager as a member of Google’s Global Communications & Public Affairs team requires the ability communicate as well as engage in face-to-face meetings. Managers need to be able to communicate, build relationships and work with individuals at all levels (Trainanddevelop.co.uk, 2001). According to the job description as outlined by Google, a Communications Manager must collaborate across different departments, as well as develop presentations and speeches; thus making effective communication a vital skill.

Another part of this role requires a manager to be able to counter misinformation that might interfere with Google’s business. Being able to problem solve and quickly adapt to changing situations is key as this job involves representing Google as a company spokesperson. 81% of employers consider intellectual ability to be one of the top ten most important skills (Horn, R. 2009).

Teamwork is another fundamental skill required by Google; the ability to build productive and working relationships (Belbin, 2011), is essential for any projects that may be undertaken. A Communications Manager must develop close, productive relationships with Google’s key partners in the UK.

In addition, this role requires the manager to develop written materials and story pitches, which require both creativity and imagination. These skills are often over looked, but as outlined by the job description, Google require someone who is ‘quick-witted’ and ‘intellectually curious’. Imagination allows...
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