Business Communications: Chapter 15 Review

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Chapter 15 Review
Page 530
Business Communications

1.In preparing an oral presentation, you can reduce your fears and lay a foundation for a professional performance by focusing on what fives areas?

Preparation, Organization, Audience Rapport, Visual Aids, and Delivery.

2.In the introduction of an oral presentation, how many main points should be developed?

There are 3 main points: Capture listeners’ attention and get them involved. Identify yourself and establish your credibility. Preview your main points.

3.For a 20-minute presentation, how many points should be developed?

For a shorter presentation a limited number of points should be included; 2-4.

4.Which part of a speech – the introduction, body or conclusion – will listeners most remember?

The conclusion because it is the last thing they will hear and also summarizes all the information that has just been presented.

5.List six techniques for creating effective imagery in a presentation. Discuss.

-Analogies: A comparison of similar traits between dissimilar things can be effective in explaining and drawing connections. For example, Product development is similar to the process of conceiving, carrying, and delivering a baby. Or, Downsizing or restructuring is similar to an overweight person undergoing a regimen of dieting habit changing and exercise. -Metaphors: A comparison between otherwise dissimilar things without using the words like or as results in a metaphor. For example, Our competitors’ CEO is a snake when it comes to negotiating. Or, My desk is a garbage dump. -Similes: A comparison that includes the words like or, as is a simile. For example, Our critics used our background report like a drunk uses a lamppost – for support rather than for illumination. Or, She’s as happy as someone who just won the lottery. -Personal Anecdotes: Nothing connects you faster or better with you audience than a good personal story. In a talk about e-mail techniques, you could...
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