XCOM/285
April 11, 2013
Effective business communication is the foundation of organizational success; whether it is internal or external, communication travels from one person to another using technological development. E-mail, intranet, Internet, cell phones, PDA’s – teleconferencing and videoconferences are all worthwhile resources for enterprises to exploit.
According to Locker-Kienzler (2008), “Bad writing takes longer to read…” (p. 10). This cannot be truer of business communications. E-mail is one resource used worldwide from organization to organization in the global economic ballet of supply and demand. When employees communicate wants and needs via e-mail we find many individuals have a difficult time finding proper tone as they fail to realize the importance of grammar. Too often we get caught up in the socially acceptable mindset of Tweets and Facebook updates, not to mention the now popular texting lingos, professionals forget they’re communicating inside the veil of their business’ reputation. So to ‘OMG’ and ‘TTYL’, ‘LOL’; your business correspondence to colleagues and customers, you inadvertently distance your company’s professionalism by allowing passive and inappropriate communication to overpower some or all communications.
Within smaller, private sector companies convincing management the cost benefit of technology such as videoconferencing is challenging. Compelling upper echelons of an organization to spend, “$150,000 up to $1,000,000 on state-of-the-art,” (Locker-Kienzler, 2008, p. 15) conferencing equipment is more economical than spending the price of airfare and hotel rates times the number of executives, over the number of facilities, times the number of meetings inside a year’s time doesn’t add up to paying off the initial cost. Finding the intangible cost however will. Anecdotes about sleeping in airports or hoping on three or more flight to arrive only one or two hours late to a budget meeting
References: Locker-Kienzler, (2008). Business and Administrative Communication (8th ed.). : The McGraw-Hill Company.