Business Communication Assingnment

Arts Media & Enterprise
CROSS COLLEGE ASSIGNMENT BRIEF –PART 1
Course
BTEC Level 3, 90 Credit Diploma in Business
AWB Qualication Title
BTEC/EDEXCEL
Unit - NAME & NO
Business communication, Unit 4
LEVEL
3
Assignment Title
Communication Skills
Lecturer/Assessor
Rose Patrick
Issue date
04/11/14
Interim submission date
25/11/14
final Submission date
15/12/14
Student declaration:
I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required.
I understand that plagiarism of any kind will not be tolerated, and may result in grades being revoked and that I may be subject to disciplinary action
STUDENT NAME
SIGNATURE

Assessment Details & Grading Criteria
(NB: Tasks, criteria & evidence should be aimed to give the learner the maximum grade available within their qualification (i.e. A, Pass, Distinction)
VOCATIONAL CONTEXT/SCENARIO FOR ASSIGNMENT (See specification guidance)
Scenario
You are about to complete a week’s work experience in a company of your choosing. In this time the business has asked you to help them investigate the use of information and communication and suggest some ways in which they could improve internal business information. To help with this you will keep a log recording details about the ways in which the business communicates information and the reasons why.
Learning Outcome 1 Understand different types of business information
2 Be able to present business information effectively
3 Understand the issues and constraints in relation to the use of business information in organisations
4 Know how to communicate business information using appropriate methods.
Please note there are eleven (11) tasks to be completed:
Task 1: (P1, P2, M1, D1)

Task 2 (P3, P4, D2)

Task 3: (P5, P6, M2)
Task 4: P7

TASK – Please provide listed details of the exact requirements of the task – The bullet number here should inform the ref no below
GRADING CRITERIA – Please detail exact criteria as found in the Specification
EVIDENCE - Please detail the format evidence to be provided in
1. See assignment brief for detail

See assignment brief for detail See assignment brief for detail
2. See assignment brief for detail
See assignment brief for detail
See assignment brief for detail
3. See assignment brief for detail
See assignment brief for detail
See assignment brief for detail
4. See assignment brief for detail
See assignment brief for detail
See assignment brief for detail

NB: Please note when marking learners feedback all assessors should indicate on the work where grading criteria has been met by indicating the grading criteria on the sheet.
FOR OFFICE USE ONLY
Date assignment brief IV’d/IQA’d prior to distribution

Name of IV / IQA

Name of Lead IV / IQA

Arts Media & Enterprise
FORMATIVE ASSIGNMENT FEEDBACK SHEET (FOR INTERIM SUBMISSIONSONLY) – PART 2 OF ASSIGNMENT BRIEF
Assignment Title
Communication Skills
UNIT NO
4
awb qual title
BTEC / EDEXCEL
UNIT NAME
Business Communication
ISSUE DATE
4/11/14
INTERIM DUE DATE
25/11/14
SUMMATIVE DUE DATE
02/12/14
ASSESSOR NAME
Rose Patrick
STUDENT NAME

TARGETTED GRADING CRITERIA
For portfolio Use ONLY
INTERIM / FORMATIVE FEEDBACK TO LEARNER

PAGE/SECTION WHERE EVIDENCE SEEN IN PORTFOLIO

Strengths:

Areas for development:

LEARNER FEEDBACK

Signed (Assessor)

Date

Signed (Learner)

Date

Please note this form should only be given for interim / formative feedback not for the final /summative feedback particularly for new generation BTECs
Arts Media & Enterprise
SUMMATIVE ASSIGNMENT FEEDBACK SHEET – PART 2 OF ASSIGNMENT BRIEF
Assignment Title
Communication skills
UNIT NO
4
AWB QUAL TITLE
BTEC/EDEXCEL
UNIT NAME
Business Communication
ISSUE DATE
04/11/2014
DUE DATE
12/12/2014
SUBMITTED ON

ASSESSOR NAME
Rose Patrick
STUDENT NAME

Grade

TARGETTED GRADING CRITERIA
CRITERIA MET
For portfolio Use
FINAL / SUMMATIVE FEEDBACK TO LEARNER

Y
N
PAGE/SECTION WHERE EVIDENCE SEEN IN PORTFOLIO

GC

GC

GC

LEARNER FEEDBACK

KEY: Y = Yes, N = No
Signed (Assessor)

Date

Signed (Learner)

Date

Please note ALL grades given are provisional until internal verification processes by College staff are completed, and where awarding body sampling has been completed. Should there be a change to your grade you Assessor will inform you.
Date for Resubmission (approved by Lead IV/IQA) 1 resubmission ONLY

Resubmission Received Date

New Grade Awarded

NB: Where work is resubmitted please complete a new feedback form and attached it to the original the feedback form for resubmission should indicate the learners final grade. Feedback sheets must be kept with all learners submitted work, and should be reviewed via internal quality assurance / internal verification

TASK – Please provide listed details of the exact requirements of the task – The bullet number here should inform the ref no below
GRADING CRITERIA – Please detail exact criteria as found in the Specification
EVIDENCE - Please detail the format evidence to be provided in
Task 1: (P1, P2, M1, D1)
Scenario
You are about to complete a week’s work experience in a company of your choice. In this time the business has asked you to help them investigate the use of information and communication and suggest some ways in which they could improve internal business information and the reasons why.
During the work experience, you will have completed an audit of communication, you, now need to present this explaining the different types of information being used, where the information originates from and the purpose of the information. (P1) Analyse the difference types of information and their sources. Use the data collected from your business in P1. (M1)
Look at the information collected from the business and evaluate the ways it had been used to make decisions, you need to look at marketing decisions and financial decisions.
Evaluate 2 sets of information, which have been used to make strategic decisions. (D1)

You now need to present the advertising information that you have collected from the business in three different ways, you have been asked to: Produce and present a Powerpoint Presentation, which describes the success of the business Create a leaflet about the business explaining to the employees, the importance of sales in a business Produce a written report on what the information shows about the business, this needs to be suitable for the senior management

The three pieces you create must be suitable for the audiences it is aimed at.
In groups of 3 or 4, give a presentation using PowerPoint on an area of your chosen organisation describing information use within that area.
Each presenter in the group must present a different area e.g. if one person presents marketing in their organisation then the others in the group need to choose another area.
You will have written in your report for P1 the area of information use that you now must give a presentation about. In that part of the report you should include specific information gathered from the organisation with some form of interpretation by you e.g. a graph or table explaining the information.
During the presentation and in the report you will need to indicate the nature of intended users or audience of this information in the business itself.
Explain carefully the purpose of the information. (P2)

P1
Explain different types of business information, their sources and purposes.
M1
Analyse different types of business information and their sources.

D1
Evaluate the appropriateness of business information used to make strategic decisions
P2
Present complex internal business information using three different methods appropriate to the user’s needs.

Report.

Written submission.

Written submission.

Presentation using PowerPoint (print slides)

Leaflet

Addition to report in area where presentation given such as a graph or table

Task 2 (P3, P4, D2)

Looking at the corporate communications of your chosen organisation, you now need to produce two types of communication showing information about one of its products or services.
You could produce an advert, poster or leaflet, but it needs to be aimed at the business customers and potential customers. (P3)

Look at two current corporate communications, such as an advert, poster, leaflet, logo or packaging and evaluate them as means of communication. (P4)

Using the information you have collected from your selected business, with regards to the business information and communication, evaluate its effectiveness as a key contributor to the success of the business. You need to give examples to illustrate your points, by comparing your business to other businesses.
You must consider the following:
Presentation methods to meet the needs of the users: e.g. document, use of style, verbal presentations, role plays, onscreen multi-media presentation, use of images, web-based presentation, multi-lingual support
Output requirement: e.g. resolution of images, page layout, text formatting, use of tables, combining information from a range of application, use of specialist software and hardware
Presenting corporate communication: methods, mission statements, advertising, packaging, logos, livery, strap lines, endorsements, and sponsorships. (D2)

Task 3: (P5, P6, M2)

Using the policies on ethical issues explain how your chosen company is dealing with these issues and how they are meeting current legal requirements. (P5)

Using the information gathered, explain how the company deals with operational issues with business information, including keeping information secure, the health and safety issues associated with the information management, developing of new systems to manage information, the need for more complex software and staff training.

You must consider the following:
Legal issues: relevant data protection legislation e.g. Data Protection Act 1998, Freedom of Information Act 2000, other relevant legislation, e.g. Computer Misuse Act 1990.

Ethical issues: code of practice, e.g. on use of email, internet, ‘whistle blowing’ organisational policies; information ownership.
Operational issues: security of information; health and safety, organisational policies, business continuance plans, costs, e.g. additional resources required, cost of development, impact of increasing sophistication of systems, e.g. more trained personnel, more complex software. (M2)

Task 4: P7
You must consider the following:
Audience requirements: e.g. age, gender, ethnicity, special needs, readability, legibility, attention span, accessibility, interest, distraction avoidance, business experience and knowledge, industry – related experience and knowledge.
Methods of written communication: e.g. letter, memorandum, fax, invoice, flow charts, publicity material, email and screen based, SMS (short message service)), www (worldwide web).
Method of non-written communication: e.g. telephone call, video conferencing.
Technologies: computers; touch screen, digital broadcasting, DVD (digital versatile / video disc) mobile phones, the internet and WAP (wireless application protocol).
Communication skills: formal / informal; verbal / non-verbal, listening, understanding, seeking clarification, responsiveness, eye contact, facial expressiveness, body language, use of appropriate professional language, ability to adapt communication techniques to audience requirements, presentation skills ability to invite commitment to shared goals. (P7)

P3
Produce corporate communications.

P4
Evaluate the external corporate communications of an existing product or service.

D2
Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points.

P5
Explain the legal and ethical issues in relation to the use of business information

P6
Explain the operational issues in relation to the use of business information

M2
Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples.

P7
Outline electronic and non- electronic methods for communicating business information, using examples for different types of audience

Advert, poster or leaflet for print or online publication.

Written submission.

Written submission.

Written submission.

Written submission

Written submission

Course
BTEC Level 3, 90 Credit Diploma in Business
Unit / Module / F Skill
Business communication
LEVEL
3
Assignment Title
Communication Skills
Lecturer/Assessor
Rose Patrick
Issue date
04/11/14
Submission date
12/12/14

Student declaration
I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required.
I understand that plagiarism of any kind will not be tolerated, and may result in grades being revoked and that I may be subject to disciplinary action
STUDENT NAME
SIGNATURE

Assessment Details & Grading Criteria
(NB: Tasks, criteria & evidence should be aimed to give the learner the maximum grade available within their qualification (i.e. A, Pass, Distinction)

Learning Outcomes:
1 Understand different types of business information
2 Be able to present business information effectively
3 Understand the issues and constraints in relation to the use of business information in organisations
4 Know how to communicate business information using appropriate methods.

NB: Please note when marking learners feedback all assessors should indicate on the work where grading criteria has been met by indicating the grading criteria on the sheet.

FOR OFFICE USE ONLY

Date assignment brief IV’d/IQA’d prior to distribution

Name of IV / IQA

Name of Lead IV / IQA

ASSIGNMENT FEEDBACK SHEET –PART 2 OF ASSIGNMENT BRIEF

Assignment Title
Communication Skills
UNIT NO
4
ISSUE DATE
04/11/14
DUE DATE
12/12/14
SUBMITTED ON

ASSESSOR NAME
Rose Patrick
STUDENT NAME

Grade

TASK &GRADING CRITERIA
CRITERIA MET
For portfolio Use
FEEDBACK TO LEARNER

Y
P
N
PAGE/SECTION WHERE EVIDENCE SEEN IN PORTFOLIO

TASK
GC

Strengths: 1
P1

Areas for development:

Action required:

TASK
GC

Strengths:

1
P2

Areas for development:

Action required:

TASK
GC

Strengths:

1
M1

Areas for development:

Action required:

TASK
GC

Strengths:

1
D1

Areas for development:

Action required:

TASK
GC

Strengths:

2
P3

Areas for development:

Action required:

TASK
GC

Strengths:

2
P4

Areas for development:

Action required:

TASK
GC

Strengths:

2
D2

Areas for development:

Action required:

TASK
GC

Strengths:

3
P5

Areas for development:

Action required:

TASK
GC

Strengths:

3
P6

Areas for development:

Action required:

TASK
GC

Strengths:

3
M2

Areas for development:

Action required:

TASK
GC

Strengths:

4
P7

Areas for development:

Action required:

LEARNER FEEDBACK

KEY: Y = Yes, P = Partially, N = No
Signed (Assessor)

Date

Signed (Learner)

Date

Please note ALL grades given are provisional until internal verification processes by College staff are completed, and where awarding body sampling has been completed. Should there be a change to your grade you Assessor will inform you.

Date for Resubmission

Resubmission Received Date

New Grade Awarded

NB: Where work is resubmitted please complete a new feedback form and attached it to the original the feedback form for resubmission should indicate the learner’s final grade. Feedback sheets must be kept with all learners submitted work, and should be reviewed via internal quality assurance / internal verification