Business Communication

Topics: Communication, Nonverbal communication, Paralanguage Pages: 10 (3161 words) Published: September 25, 2014
201405-Semester I-MB0039 –Business Communication
Roll No: 1405003256
Name: Sudipta Das

Q1. As a speaker you are addressing a group of people. Explain the elements involved in this communication.

Over the years a basic model of communications has evolved that represents the various elements of the communications process. The elements of the model include:

A. Source/Encoding—the sender or source of a communication is the person or organization who has information to share with another person or group.Encoding is the process of putting together thoughts, ideas and information into a symbolic form to communicate a message. The sender’s goal is to encode the message in such a manner so as to ensure that it will be understood by the receiver.

B. Message—the encoding process leads to the development of a message that contains the information or meaning the source or sender hopes to convey. From a semiotic perspective, every marketing message has three basic components: an object, a sign or symbol and an interpretant. The object is the product that is the focus of the message (e.g. Marlboro cigarettes). The sign is the sensory imagery that represents the intended meaning of the object (e.g., the Marlboro cowboy). The interpretant is the meaning derived (e.g., rugged, individualistic, American).

C. Channel— is the method or medium by which the communication travels from source or sender to receiver. Channels of communication exist as two types:

• Personal Channels which involve direct interpersonal contact with target individuals or groups. For example a salesperson serves as a personal channel of communication when delivering a sales presentation.

• Nonpersonal channels are those which carry a message without involving interpersonal contact between sender and receiver. The two major categories of nonpersonal channels are print and broadcast media.

D. Receiver/Decoding—the receiver is the person(s) with whom the sender shares thoughts or information. Receivers are generally viewed as the consumers in the target audience targeted by the firm’s marketing and promotional program. Decoding is the process of transforming and interpreting the sender’s message back into thought and is heavily influenced by the receiver’s frame of reference or field of experience. E. Noise—throughout the communications process the message is subject to noise which refers to factors that can distort or interfere with adequate reception or comprehension.

F. Response/Feedback—response refers to the reaction the receiver has after seeing, hearing and/or reading the message. These responses can range from non-observable actions such as storing information in memory to taking immediate actions such as ordering a product seen in a direct response ad.

Q2. What is the importance of Kinesics and Proxemics in communication? Explain with examples.

Kinesics is the interpretation of body motion communication such as facial expressions and gestures — that is, nonverbal behavior related to movement of any part of the body or the body as a whole.

Kinesic behaviors are an important part of nonverbal communication. It’s not just a tool for law enforcement, it's something we all use consciously, semi-consciously, sub-consciously and naturally, sometimes we ‘read it’ so rapidly, we claim we have a ‘gut-feeling’, because we are processing the information so fast, sub-consciously.

It’s extremely relevant to those in Counseling & Psychology fields, Healing & Medical practices, all forms of Therapy, and (of course) Law Enforcement, and any occupation where communication is physically observed. Also, in our personal lives it is relevant to relationships, parenting, dating, seeking employment, or purchasing that new car, house, or anything major. Furthermore, it is always extremely relevant when we meet someone, in person, for the first time (or the first few times).

Body language (Kinesics) is particularly important to Law...
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