SEMESTER I ACADEMIC YEAR 2010/2011
Subject : Business Communication
Subject Code : MAN 4513
Credit : 3
Class code : A
Lecturer : AKMAL,M.Hum., M.Sc,Ph.D
Room : U 204
Test Duration : 100 minutes
A. During the exam you are not allowed to open your references.
B. Please answer the following questions in the form of essay which consists of
introductory paragraph, detail and example, and concluding paragraph).
1. Effective communication strengthens the connection between a company and all its stakeholders, those groups affected in some way by the company’s actions: customers, employers, stakeholders, suppliers, neighbors, the community, and the nation. Conversely, when communication breakdown, the results can be anything from time wasting to the tragic event. How can a lack of shared experience between sender and receiver result in communication failures?
2. The way you conduct yourself and interact with others can have a profound influence on your company’s success and your career. Because of your excellent communication skills, for example, your boss always asks you to write his reports for him but when the CEO complimenting him on his logical organization and clear writing style, your boss responds as if he’d written all those reports himself. What kind of ethical choice does your boss’s response represent? What can you do in this situation? Explain your solution and your reasoning.
3. Every month, each employee in your department is expected to give oral presentation on the status of your group project. One member of the group, however, has a severe speech impediment that prevents people from understanding most of what he has to say. As the department manager, how will you resolve this dilemma? Is it possible for you to use non-verbal communication?... [continues]
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