All day we are communicating – whether it is talking to people on the telephone or in person, talking dictation and transcribing business correspondence, liaising with colleagues and staff, writing letters, faxes, reports and e-mails. For attaining success in our practical life we must develop and enhance our communication skills.
Meaning of Communication:
Simply communication means sending and receiving a message. But this definition does not give us the real meaning about what communication is. Broadly, for better understand communication can be defined as a process of giving, receiving or exchanging information, opinions or ideas by writing, speech or visual means, so that the message communicated is completely understood by the recipients. Different scholars defined communication in different ways. Some mentionable scholar’s definition is given below;
“Communication is a dynamic, ever-changing, unending process by which people transmit information and feelings to others”. (Barker)
“Communication is the field of knowledge which deals with the systematic application of symbols to acquire common information regarding an object or event”. (Kelly)
“Communication is the process of transmitting meanings, ideas, and understanding of a person or a group to another person or group”. (Megginson) In the light of above definition we can define communication as a task of sending and receiving information, opinions, or ideas sometimes through verbal means (words spoken or written) and sometimes through non-verbal means (such as facial expression, gestures and voice qualities) or any combination of both verbal and non-verbal means so that the message communicated is received and understood by the recipients.
Communication which deals with business activities is called business communication. In a wider sense, business communication is the transmission and accurate imitation of ideas ensured by feedback for the purpose of accomplishing organizational goals. Some scholars have given the following definitions regarding business communication;
“Business communication is the ingredient that makes organization possible. It is the vehicle through which the basic management functions are carried out’. (Lesikar&Pttit)
“The exchange of ideas, news, and views in connection with the business among the related parties is called business communication”. (W.H. Meaning)
Therefore, business communication is the process of transmitting data, information, ideas, thoughts or opinions from one person to another person for attaining organizational objectives.
Nature of communication:
The term ‘communication’ stems from the Latin word “communis” which means common. However communication includes in addition to commonalty, the concepts of transmission, meaning and information. When all these features are combined, communication takes a precise shape in the form of transmission of commonly meaningful information. This transmission involves a process of sending and receiving message.
The process that communication involves is complicated because of its variety with the people, positions and situations. However it involves the following sequence of events: ideation, encoding, transmission through a channel.
Communication is a dynamic process. Person engaged in communication often send and receive messages simultaneously. While you are receiving a message, you may at the same time be sending a new message to the original sender.
To occur communication there must be three basic elements of communication. These are transmitting information by a person, receiving information by another person and meaningfulness of the received information. So mere sending and receiving a message is not adequate to constitute communication.
Scope of communication:
Communication is so inevitable in our lives from birth...