Business communication refers to relaying of information related to services, products or companies within the business (Clutterbuck , Hirst & Cage, 2003). Communication is an integral part in the daily operation of a business. Clear communication channels within a business helps the organization carry out its activities effectively. On the other hand poor communication will not only lead to poor performance but may also result to failure of the business enterprise. Communication is closely linked to management. Business communication is wide and encompasses myriad areas, including but not limited to Marketing, public relations, online communication, advertisement and employee management. All businesses require effective communication channels and skills regardless of their size and nature. There are various communication channels which include face-face communication, internet communication print, presentations reports, telephone conversations and forum boards. The ubiquity of internet and globalization has led to increase in online communication which enables passage of visual and oral messages. Face to face is the richest communication method where a wide range of information can be exchanged by the persons involved. Often communication requires feedback which is usually a communicative process. Feedback is important because it confirms that the message has been received by the intended person. Feedback is usually specific and is assessed to check the degree of acceptance of the message.
Purpose of communication
Communication should enable the sharing of ideas and information within a business. The major impediments to effective business communication are the existence of unclear or inappropriate business strategies. An example is the use of mission statements to pass on the objectives of an organization to employees (Kaul, 2000). In most cases, these mission statements are not evaluated to determine their effectiveness and in most cases are non-functional. Growth in the size and existence of multiple branches of organizations has prompted the establishment of effective methods of sending information and receiving feedback. Communication allows for growth of strong human relations within organizations. Individuals in the organization usually have personal goals and objectives. Organizations that have established proper communication channels get to learn and understand the goals of employee which has fostered better relations (Matokensen, 2004) . Understanding the goals of employees enables the management to cater to their individual goals. Every organization and business entity owes the public a social responsibility. Today organizations that have established strong public relations have gained a competitive advantage. Communicating with the public is an effective method of creating a positive image. Communication here should be directed to the business suppliers, customers, suppliers, the government and the public at large. Effective management depends on good communication within the organization. The manager’s roles usually relate to coordination, issuance of instructions, collating information and monitoring. To carry out these managerial duties the manager has to show effective communication skills. Good communication skills ensure easy and effective completion of underlying tasks. Communication usually deteriorates as the organization grows in size. Effective communication needs effective management, understanding the effects of technological skills and interpersonal skills. Communication is the vehicle through which management perform the basic duties. Social and cultural background
Communication is greatly affected by the social and cultural differences that exist among the customers and employees of an organization (Hartley & Bruckmann, 2009). Usually there is some degree of common cultural background that exists among employees. However, most businesses find it...
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