Early joining Assignment
Ma’am Smrita Sinha
Contrasting cultural values with respect to business communication-
Masculinity - assertiveness, materialism
Femininity - concern for society, others
Individualist cultures typically emphasise the goals of the individual, individual initiative and achievement, more dominantly than collectivist societies, which are more concerned with collective goals and the group as a whole. In business, individualist societies rely more heavily on facts and figures to determine the optimum outcome, whereas collectivist societies put a greater emphasis on personal relationships and group harmony. This Hofstede dimensions is largely seen as connected with Hall's High-context/Low-context dimension.
Masculine cultures typically favour assertive, competitive and tough attitudes, whereas feminine cultures are expected to emphasise caring and tender attitudes. Typically, masculine societies offer higher rewards and favour a challenging and competitive environment, whereas in feminine societies the emphasis is more on good relationships and co-operation.
➢ Ethnocentrism( Ethno relative dimension)-
Ethnocentrism can be understood as the disposition to read the rest of the world, those of different cultural traditions, from inside the conceptual scheme of one's own ethnocultural group. The ethnocentric attitude assumes that one's own ethnic Weltanschauung (worldview) is the only one from which other customs, practices, and habits can be understood and judged. Ethnocentrism thus is conceived critically as involving overgeneralizations about cultures and their inhabitants, others' or one's own, on the basis of limited or skewed, if any, evidence. So the notion of ethnocentrism is conceived as a profound failure to understand other conceptual schemes, and, by extension,... [continues]
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