Preview

Business Communication

Powerful Essays
Open Document
Open Document
1317 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Communication
TMA02
Question 2, Part 1

Direct Marketing a Special Form of Marketing

Direct marketing is a specific type of marketing which is distinguished from other types of marketing by its special features. It is primarily consumer based marketing; here the marketing transaction is happening directly between consumer and the firms without intermediate channels. Generally, in advertising or other type of media based promotion methods marketing, consumer response cannot be measured except direct selling. The main feature of direct marketing is it provides track to reach the consumer by following the positive response of the consumers.

An experience with Amway International

Product is Nutrilite Protein Family Pack and Amway Toothpaste
Promotion strategy is through network with team leaders, community influencers, mailing service, telephone conversation.
Amway is world-class direct marketing company which operates in more than 88 countries especially in America, Europe, Asia and Africa. Special feature of Amway international is it encourages independent business owners worldwide to market its product rather than establishing specialized distribution channels or super markets. Nutrilite protein product is highly health concerned suitable for all family members irrespect of their ages. Formulation marketing Strategy is back grounded by health and emotional factors such as the health seeking behavior of persons and their concern on family members increased in order to prevent illness due to tensions, busy working life, and inadequate nutritious food consumption.

Question 2, Part 2

Marketing Concepts Used in Direct Marketing

Marketing concept is a consumer’s needs orientation backed by integrated marketing aimed at generating consumer satisfaction as the key to satisfying organizational goals. the societal marketing concept is a consumers needs orientation backed by integrated marketing aimed at generating

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Business Communication

    • 690 Words
    • 3 Pages

    The learning team assignment for the previous week has a formal memo sent to William, the CEO; a regular memo sent to Mark, the sales manager, and Dana, the marketing manager; and an email to the accounting department. These communiqués were to inform the individuals about the accounting team’s findings on JJJ Company’s files. Upon reviewing each communiqué from the previous week’s learning team assignment I have made the following evaluations.…

    • 690 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Direct Marketing

    • 1214 Words
    • 5 Pages

    Direct Marketing consists of connecting directly with carefully targeted consumers, often on a one-to-one, interactive basis. Using detailed databases, companies tailor their marketing offers and communications to the needs of narrowly defined segments or individual buyers. Beyond brand and relationship building, direct marketers usually seek a direct, immediate and measurable consumer response.…

    • 1214 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Business Communication

    • 1630 Words
    • 7 Pages

    You are John Branes, Manager of a company called Universal Stationers situated in Australia. Using your knowledge of effective letter writing, write a courteous letter in correct format to an applicant (Mary Rossa) who has applied for post of a Marketing Manager with your company to inform her that her application has been unsuccessful.…

    • 1630 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Business Communication

    • 1050 Words
    • 5 Pages

    Read the following messages, then (1) analyze the strengths and weaknesses of each sentence and (2) revise each document…

    • 1050 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Communication In Business

    • 1134 Words
    • 5 Pages

    Our mission statement at Diageo Plc is “to become one of the world’s most trusted and respected companies” (Diageo Sustainability & Responsibility Report 2011). Many of our historic brands such as Johnnie Walker and Guinness were built on the same corporate citizenship that we hold today. We agree to the fact that we cannot change the world on our own. With our participation and continuous support towards the UN Global Compact, we can learn from others and show leadership. Though, here at Diageo Plc, we recognise that there are still many changes and improvements that need to be made among us and also among our supply chains. This submission hopes to continue our commitment to the UN Global Compact policies by proposing recommendations based on our experiences and mistakes to the local network. Our local network region chosen will be India. The recommendations are based on two principles of the UN Global Compact. The principles are…

    • 1134 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Business communication

    • 1944 Words
    • 8 Pages

    Moreover organisation culture will described in terms of goals ethics and intercultural communication. We will also talk about treaty Waitangi in which we have to describe relevance of it.…

    • 1944 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Business Communication

    • 3065 Words
    • 13 Pages

    As the term suggests, business communication includes all communication that occurs in a business context. A knowledge of business communication presupposes an understanding of both businessand communication. That's a lot of territory. Although courses in business communication have their roots in the “business English” and “business correspondence” courses common in the late nineteenth and early twentieth centuries, business communication has evolved over the years into a broad discipline providing an overview of all communication that occurs in organizational settings.…

    • 3065 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Business Communication

    • 734 Words
    • 3 Pages

    Question 1: Some employees have been taking longer breaks and lunch hours than they are entitled to. The problem is getting worse. Write a memo reiterating company policy on break time.…

    • 734 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Rev

    • 8408 Words
    • 34 Pages

    * “Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise. There is only one valid definition of business purpose: to create a customer.”…

    • 8408 Words
    • 34 Pages
    Powerful Essays
  • Good Essays

    Micromax

    • 387 Words
    • 2 Pages

    From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as…

    • 387 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Business communication

    • 750 Words
    • 3 Pages

    1. Basis of effective leadership: Communication transmits the leader’s idea and opinions to the followers. Think about the CEO’s and higher authorities who lead and guide the people for the betterment of the company or to fulfil any specific purpose.…

    • 750 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Business Communication

    • 4840 Words
    • 20 Pages

    Business communication is used to promote a product, service, or organization, relay information within the business or deal with legal and similar issues. It is also a means of relaying between a supply chain, for example the consumer and manufacturer.…

    • 4840 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    Business Communication

    • 299 Words
    • 2 Pages

    Business Communication in the world of work. Definition Business Communication: communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relying between a supply chain, for example the consumer and manufacturer. Why is communication important to business?…

    • 299 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Direct Marketing

    • 1342 Words
    • 5 Pages

    Direct marketing is an interactive marketing system that uses one or more media to effect a measurable response or transaction at any location. Direct marketing, especially electronic marketing, is showing explosive growth.…

    • 1342 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Direct Marketing; definition, “The total of activities by which the seller, in effecting the exchange of goods and services with the buyer, directs efforts to a target audience using one or more media (direct selling, direct mail, telemarketing, direct-action advertising, catalogue selling, cable TV selling, etc.) for the purpose of soliciting a response by phone, mail or personal visit from a prospect or customer.” – by Peter Bennett. In simpler words Direct Marketing is a system of marketing by which the organizations communicate directly with target customers to generate a response or transaction.…

    • 471 Words
    • 2 Pages
    Good Essays

Related Topics