Business Books by Amazon.Com
Introduction
While B2C businesses have developed a high standard online customer experience, B2B e-Commerce companies are trying to improve B2B sites to deliver B2C-like e-Commerce experiences. Since the e-Commerce becomes a high valuable alternative to a traditional direct sales model, companies are increasingly migrated their offline customers to more cost-effective, self-serve, online-only environments and concentrate on their sales reps on keeping higher-profit and higher-volume key account customers. By the needs for B2B e-Commerce talent continuing to greatly outstrip the supply of qualified and competent workers, B2B e-Commerce leaders are now taking unconventional approaches to staffing their B2B e-Commerce operations Business-to-business (B2B and investing greatly in rebuilding B2B e-Commerce sites, as well as hiring experienced leaders. Base on a forecast by Forrester there will be a $559 billion B2B e-Commerce market in the US in 2013, B2B e-Business should refine customer experience standards and focus on people and process issues (Hoar, 2012).
B2B commerce has been a growing force in the consumer marketplace for the last decade. In the Internet era, B2B customers more prefer an online shopping consumption, B2B customers expect their provider to be accessible online with the user-friendly, B2Clike experience that they are accustomed to. However, the online user experience must go beyond just good looks and convenience. The B2B customers need an efficient and reliable business environment to conduct their transaction. B2B organizations must deliver easy to use commerce experiences to support B2B transaction processes. From Forrester Research reports “many B2B companies estimated that e-commerce will soon comprise 50% of total sales.” , the latest U.S. Census data indicates that business to business (B2B) revenue transacted online is approximately $354 billion annually which almost approach double sales of annual B2C transactions. B2B organizations
While B2C businesses have developed a high standard online customer experience, B2B e-Commerce companies are trying to improve B2B sites to deliver B2C-like e-Commerce experiences. Since the e-Commerce becomes a high valuable alternative to a traditional direct sales model, companies are increasingly migrated their offline customers to more cost-effective, self-serve, online-only environments and concentrate on their sales reps on keeping higher-profit and higher-volume key account customers. By the needs for B2B e-Commerce talent continuing to greatly outstrip the supply of qualified and competent workers, B2B e-Commerce leaders are now taking unconventional approaches to staffing their B2B e-Commerce operations Business-to-business (B2B and investing greatly in rebuilding B2B e-Commerce sites, as well as hiring experienced leaders. Base on a forecast by Forrester there will be a $559 billion B2B e-Commerce market in the US in 2013, B2B e-Business should refine customer experience standards and focus on people and process issues (Hoar, 2012).
B2B commerce has been a growing force in the consumer marketplace for the last decade. In the Internet era, B2B customers more prefer an online shopping consumption, B2B customers expect their provider to be accessible online with the user-friendly, B2Clike experience that they are accustomed to. However, the online user experience must go beyond just good looks and convenience. The B2B customers need an efficient and reliable business environment to conduct their transaction. B2B organizations must deliver easy to use commerce experiences to support B2B transaction processes. From Forrester Research reports “many B2B companies estimated that e-commerce will soon comprise 50% of total sales.” , the latest U.S. Census data indicates that business to business (B2B) revenue transacted online is approximately $354 billion annually which almost approach double sales of annual B2C transactions. B2B organizations