Business at the Speed of Thought

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BUSINESS AT THE SPEED OF THOUGHT by bill Gates ALSO By BILL GATES The Road Ahead BUSINESS AT THE SPEED OF THOUGHT: USING A DIGITAL NERVOUS SYSTEM BILL GATES WITH COLLINs HEMINGWAY 0 VMNER BOOKS A Time Warner Company To my wife, Melinda, and my daughter, Jennifer Many of the product names referred to herein are trademarks or registered trademarks of their respective owners. Copyright (D 1999 by William H. Gates, III All rights reserved. Warner Books, Inc, 1271 Avenue of the Americas, New York, NY 10020 Visit our Web site at 0 A Time Warner Company Printed in the United States of America First Printing: March 1999 10 9 8 7 6 5 4 3 2 1 ISBN: 0-446-52568-5 LC: 99-60040 Text design by Stanley S. Drate lFolio Graphics Co Inc Except as file:///C|/Documents%20and%20Settings/Admini...SINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT (1 of 392)12/28/2005 5:28:51 PM


indicated, artwork is by Gary Carter, Mary Feil-jacobs, Kevin Feldhausen, Michael Moore, and Steve Winard. ACKNOWLEDGMENTS I first want to thank my collaborator, Collins Hemingway, for his help in synthesizing and developing the material in this book and for his overall management of this project. I want to thank four CEOs who read a late draft of the manuscript and offered valuable thoughts on how to make it more meaningful for business leaders: Paul O'Neill, Alcoa; Ivan Seidenberg, Bell Atlantic; Tony Nicely, GEICO Insurance; and Ralph Larsen, Johnson & Johnson. Details on the use of technology by business and public agencies came from worldwide travel and research by Collins and by Jane Glasser. Barbara Leavitt, Evelyn Vasen,and Ken Linarelli researched one or more chapters. The book gained from the careful editing of Erin O'Connor during manuscript development. Anne Schott served as combination research assistant and project coordinator. I want to thank Bob Kruger and Tren Griffin who offered thoughtful comments on many chapters as the book progressed. And Steve Ballmer, Bob Herbold, and Jeff Raikes for their thoughts about the book's organization and focus. David Vaskevitch, Rich Tong, Gary Voth, and Mike Murray helped shape important ideas. For their review comments thanks to Mich Mathews and John Pinette. Thanks also to Larry Kirshbaum, chairman and CEO of Time Warner Trade Publishing, and Rick Horgan, VP and executive editor of Warner Books, for their incisive feedback. Thanks to Kelli Jerome, who has now managed the worldwide marketing of both of my books in a smooth and professional manner, and to Lee Anne Staller for her help in sales. At Warner, thanks also to Harvey-Jane Kowal, VP and executive managing editor, and Bob Castillo, senior pro duction editor, aswell as Sona Vogel, copy editor, for their editorial assistance. With all the search capabilities provided by technology, the researchers at the Microsoft Library remained an in valuable resource: Laura Bain, Kathy Brost, Jill Burger, Lynne Busby, Peggy Crowley, Erin Fields, April Hill, Susan Hoxie, Jock McDonald, Tammy Pearson, K.C. file:///C|/Documents%20and%20Settings/Admini...SINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT (2 of 392)12/28/2005 5:28:51 PM


Rich, Deborah Robinson, Christine Shannon, Mary Taylor, Dawn Zeh, and Brenda Zurbi. For their general assistance, thanks to Christine Turner and Gordon Lingley This work gained enormously from the assistance of many people at Microsoft and others closely associated AMA with our company. There are far too many people to mention here. I appreciate your help and support. Finally, Business @ the Speed of Thought was possible only because of the commitment in time and energy...
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