Business as ‎Networks: a Case ‎Study of Fedex

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Business as Networks: A
Case study of FedEx

Karlstad Business School
Handelshögskolan vid Karlstads Universitet

Course code: FEAD51 Course name: Industrial Marketing Title: Business as Networks: A ‎ ase study of FedEx C Date of Submission: 2013-02-25 Family name Shurrab El Bouassami

Given name
Hafez Mohammed

Name of the teacher: Patrik Gottfridsson Name of the administrator: Frania Johansson

TABLE OF CONTENTS
TABLE OF CONTENTS ............................................................................................................ I 1. 2. 3. 4. INTRODUCTION ..........................................................................................................- 1 BACKGROUND ............................................................................................................- 1 THEORY ........................................................................................................................- 2 ANALYSIS .....................................................................................................................- 3 4.1. 4.2. 5. 6. FedEx and Network Perspective..............................................................................- 3 FedEx Customer Relationship Management Strategy .............................................- 4 -

CONCLUSIONS.............................................................................................................- 6 REFERENCES ...............................................................................................................- 8 -

I

1. INTRODUCTION
Even though business marketing and consumer-goods marketing have in common the ‎ ame principles and theories, they are in reality different in the way of their s functionality ‎ ue to different target markets. Business marketing is an action to promote d the sale of ‎ ll sorts of services or products to other businesses, government, institutions a … etc. The ‎ ater could use the products for its operations, consumption, or reselling l them to a third-‎ arty. Business marketing is also known as B2B marketing, as an p abbreviation, or business-to-‎ usiness (Hutt & Speh, 2001).‎ b By comparing both business and consumer markets, it can be clearly realized that ‎ usiness market dominates the market volume of transaction shares, and serves the b largest markets of all. That is because of the number of B2B transactions dedicated to ‎ orm every single business to consumer transaction (Hutt & Speh, 2001). Actually, f there are ‎ ifferent types of B2B companies involved. Some companies focus mainly on d B2B as ‎ ajor activities, while others focus on consumer market without ignoring B2B m activities, ‎ ut as a second priority. To highlight and analyze some features of businessb to-business transactions from network perspective‎ FedEx Corporation is considered as , case study. FedEx is among the most powerful B2B companies ii the world of today. Such huge business could be helpful to review both general and detailed reflections concerning with the theories and perspectives of business as networks perspective.‎

2. BACKGROUND
Federal Express, also known as FedEx, was founded by Frederick Wallace Smith in early ‎ eventies. The headquarters of FedEx is located in Memphis, Tennessee, United s states. In its ‎ arly days, the company started courier delivery services between some e American cities, by ‎ ombining together and land transportation means into one system, c which was the first time for courier delivery industry to take place that time. Today, FedEx has become the largest company ‎iidustry‎crurier‎deeivery‎iiworldwide.‎ The company mission is based on ensuring high investment return for its shareholders, ‎ atisfyiig‎aee‎custrmers’‎ieeds,‎aid‎the‎critiiuity‎wrrkiig‎ri‎deveerpiig‎ s solid ‎ elationships with suppliers, partners, and employees. In order to achieve their r mission, ‎ edEx follows a strategy that enables working in different levels F

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