Our report was based on The Body Shop International, which is a PLC operating on a worldwide scale. We chose to carry out this report on The Body Shop as it has a very interesting background; it was founded as a natural soap and lotions company whose cornerstone was to operate as a model of social responsibility with ethics in business. However, The Body Shop has since been exposed to negative press surrounding the controversial business ethics on which this green' company is based. Therefore it was interesting to analyse the effects the external environment has on The Body Shop and how the company and the owner, Anita Roddick respond to and deal with these pressures.
The report analyses the external pressures on The Body Shop and how the company has chose to deal with these different issues. The report finds that political, economical, competitive, ecological and socio-cultural analysis can be used to analyse these external pressures. We did not include technological analysis in our study as it was very difficult to access this information and it has little impact on our firm. However, to carry out a more in depth analysis we also used SWOT analysis, which is a measure of the strengths, weaknesses, opportunities and threats of the business, in order to see how the external pressures influence the business and how they can react to them. The report concludes that The Body Shop is facing several challenges from the external environment.
Background of the company
The company we have chosen to do our report on is The Body Shop. The Body Shop is a very unique and interesting company as it is famous for creating a niche market sector. This keeps The Body Shop ahead of their competition since they started in 1976. The Body Shop is now operating in 50 countries making it an international company and has been voted the second most trusted brand in the UK. We hope that the readers of our report will gain more knowledge of The Body Shop as a company and also the work they do around the world.
Background to the company
Established on 26 March 1976 by Anita Roddick, the founder of The Body Shop, the Body Shop set out to provide an environmentally-friendly, feel-good business with products ranging from body and beauty to hair and gifts. Now famous for creating a niche market sector for naturally inspired skin and hair care products, the body shop now has over 1,900 outlets operating in 50 countries. The products sold in the outlets are made of natural ingredients from across the world, encouraging global and local trade. As well as its famous "Against Animal Testing" campaign, The Body Shop also supports community trade, helps promote self-esteem, supports human rights organisations, and plays an important role in promoting environmentally friendly messages throughout the world. Famous for creating a niche market sector for naturally inspired skin and hair care products, The Body Shop introduced a generation of consumers to the benefits of a wide range of best sellers from Vitamin E Moisture Cream to the Tea Tree Oil range and Banana Shampoo. In 1999 The Body Shop brand was voted the second most trusted brand in the UK by the Consumers Association. According to the 1997 Interbrand survey criteria, the company was named 28th top brand in the world, second in the retail sector. In a 1998 report, a survey of international chief executives in The Financial Times ranked The Body Shop the 27th most...
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