Business Analytics in Business

Topics: Best Buy, Circuit City, Geek Squad Pages: 2 (378 words) Published: March 28, 2013
Best buy- an electronic retail company , Best Buy was named "Company of the Year" by Forbes magazine in 2004,[9] "Specialty Retailer of the Decade" by Discount Store News in 2001,[10]ranked in the Top 10 of "America's Most Generous Corporations" by Forbes in 2005 (based on 2004 giving),[11] and made Fortune magazine's List of Most Admired Companies in 2006.[12] features which best buy have for its customer eccentric-

1. In 2002, Brad Anderson succeeded Schulze as Best Buy's chief executive officer and acquired Geek Squad, a 24-hour computer-support taskforce- ^ a b c d e f g Staff. "Best Buy Co., Inc. History". Retrieved August 7, 2012. 2. The company began to segment its stores, which is considered a major part of the company's "customer centricity" transformation and introduced the Reward Zone loyalty program in the U.S. In 2004, the Virtucom Group of Syracuse, New York was hired to handle all online content for Best Buy which generated over $3 billion per year in revenues. In 2004, Geek Squad precincts were opened in every location nationwide, offering in-store service during business hours. ^ a b c d e f g Staff. "Best Buy Co., Inc. History". Retrieved August 7, 2012. 3. Various customer service plans like- checking the order status, viewing order history, installation and delivery, viewing and changing orders are to mention a few


By 2000, many Circuit City stores were out of date and in bad locations, unable to compete with the competition from newer Best Buy stores. In 2000, Circuit City abandoned the large appliance business.

it focussed more on its financial aspects rather than the customer needs, it failed to comply itself with the changing business need. It looked itself...
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