Business analysis through SWOT: Strength, Weakness, Opportunity Threats - by Christina Pomoni - Helium

Topics: Economics, Marketing, Strategic management Pages: 2 (470 words) Published: July 30, 2010
Business analysis through SWOT: Strength, Weakness, Opportunity Threats - by Christina Pomoni - Helium

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Business Business analysis through SWOT: Strength, Weakness, Opportunity Threats by Christina Pomoni SWOT analysis is a framework to examine a firm's competitive position and strategy. By examining a firm's Strengths, Weaknesses, Opportunities and Threats, SWOT evaluates a firm's strategies to exploit its competitive advantages or defend against its weaknesses. Strengths and Weaknesses involve identifying the firm's internal abilities or disadvantages, while Opportunities and Threats involve identifying external factors such as competitive forces, development of new technology, governmental intervention and/or domestic and international economic trends that influence a firm's financial performance and business operations.

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7/30/2010

Business analysis through SWOT: Strength, Weakness, Opportunity Threats - by Christina Pomoni - Helium

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Any firm has strengths and weaknesses in the functional areas of business. No firm is equally strong in all areas. Internal strengths and weaknesses combined with external opportunities and threats created the grounds for establishing successful objectives and strategies. STRENGTHS The strengths of a firm provide a company a comparative advantage. A firm's strengths that cannot be matched or imitated by competition are widely referred to as distinctive competencies. Generally, perceived strengths that build competitive advantages by exploiting distinctive competencies can include superior customer service, high-quality products, strong brand name, customer loyalty, innovative R&D, market leadership, and/or strong financial resources. To remain strengths, they must continue to be developed,...
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