Business Analysis Report

Topics: Goodyear Tire and Rubber Company, Tire manufacturers, Tire Pages: 8 (2683 words) Published: April 10, 2013
BUSN226 - Marking Rubric – Assignment #1

Your name: Ayush Sakhuja Student ID: 300680441
Rubric attached to front of assignment| /1|
Cover page and typed page numbers| /1|
Introduction| /4|
Four summaries (if article not different from other group members, summary will not be marked)| /20| Quote provided within each summary, and proper format for in-text citation appearing after each quote| /8| RefWorks bibliography, in MLA 7th edition format, showing references for all 4 articles.| /8| Original articles attached (each article must be different from other group members, otherwise, it will NOT be marked)| /8| (if submitted after the start of class, -5%, if after class but same day, another 5%, after that, and additional 30% per day) Late? | | Total out of 50| /50|

Assignment #1
Name: Ayush Sakhuja
Student ID: 300680441
Date: 5th Feb 2013
Submitted to: Prof. Prem Verma
Course: Busn 226 Sec 102

The chosen industry is Tire and the company is Goodyear Tires and Rubber Company which was founded in 1898 by Frank Seiberling in Akron, Ohio. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, farm equipment and heavy earth-mover machinery. The Goodyear Tire & Rubber Company ranks third among the world's tire manufacturers after Bridgestone Corporation and Michelin. The selected brand is Dunlop Tires which is owned by Goodyear Tire and Rubber Company which sells Dunlop brand tyres in North America, Australia and Europe. In other regions of the world, the Dunlop brand is owned by other companies. The association is the Tire Industry Association (TIA) which is an international association  representing all segments of the tire industry, including those that manufacture, repair, recycle, sell, service or use new or retreaded tires, and also those suppliers or individuals who furnish equipment, material or services to the industry. (

1. The report on the global industry of tires indicates that automobile production is the heart of automobile industry as many economic activities depend and are connected to it in some or the other ways. It also tells us that almost 5 million employees are dependent on the success of the automobile industry. Automobile industry is often the administrator of the progress of many other industries too. Some of the related sectors to automobile sector like tire industry, plastics industry, and metal processing and all the sub sectors are slowly awakening. The increasing number of automobiles is a great bonus for the tire industry. Recession lowered the amount of money spent across the whole world. However, as the economy is recovering, the tire sales are experiencing a regeneration which is better than some Automobile companies. Many second hand car owners have also started to buy new set of tires rather than spending money on a new automobile altogether. The report indicates that the tire shipments in the first quarter of 2011 were very good and showing signs of improvement. Replacement Passenger and Light Truck shipments and Medium Truck Replacement shipments both showed a significant increase in the fourth quarter of 2011. Industrial and commercial activity are likely to drive the Medium Truck shipments longer-tailed in the future. The Rubber Manufacturers Association have estimated that the shipments of 2013 should show an approximate increase of 3% or 7 million units to 267 million units. The agreement between the manufacturers is fresh in the tire industry, which was previously described as relentless pricing. “The tight supply of key raw materials and the consolidation of the industry seem to have levelled the playing field. The rising share of raw materials as a proportion of revenues for all tire makers and the decline in profitability for all names in 2011, make a point of pricing much more attractive than a point of volumes.” (ZMUDA 2-18)

2. Goodyear has...
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