Instructor: James Anderson
University of Phoenix
The purpose of doing this business analysis is to decide whether or not to invest in McDonald’s. It is regarded as one of the leading organizations within the global marketplace. As a result, the preceding discussion will provide a SWOT analysis of some key areas, since the identification of an organization’s strengths etc… acts as a critical core element in identifying its competitive advantage and potential as an investment opportunity. Internal and External stakeholders will be identified to help analyze their wants and needs. Strengths
McDonalds has established a large and consistent brand. A client can have confidence they can purchase a hamburger and fries in one its locations and across the country receive the same quality of meal at another. It is a leading fast food service based on sales, with a network of over 33,500 restaurants serving burgers and fries in 119 countries to 68 million customers a day. ("Getting To Know Us", 2012) The company is famous for its commitment to investing in the future of its employees and creating a culture of knowledge, quality service, and cleanliness. “Since its inception, training at Hamburger University has emphasized consistent restaurant operations procedures, service, quality and cleanliness. It has become the company’s global center of excellence for McDonald’s operations training and leadership development.” (Hamburger University, 2012) Many of McDonald’s top leaders were entry level hire’s that were trained from within and gradually advanced through the ranks. Its family friendly environment with the introduction of large play structures is a major appeal for parent and kids alike.
The major weakness facing this company is the continued focus on its health adverse menu. As obesity concerns in the United States continue with emphasis on getting healthier it will...