Business Analysis of Procter and Gamble.

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Procter & Gamble

Saturday, 17 July 2010

Presentation by
Michael Rajendra Sai Tunde Yinka

Saturday, 17 July 2010

Aim
 
 of
 
 Presenta.on

• To
 cri.cally
 analyse
 P&G
 from
 the
 strategic
 management
 
perspec,ve
 using
 various
 models
 .

Saturday, 17 July 2010

Purpose
 of
 P&G

• To
 provide
 large
 variety
 of
 consumer
 products
 at
 an
 affordable
 
price
 without
 compromising
 quality.

•To
 
 con.nually
  an.cipate
  consumer
  needs
  and
 develops
 a
 
product
 to
 meet
 their
 needs.

Saturday, 17 July 2010

Profile


 LAUNCHED
 in
 1837.
 
 Incorporated
 as
 a
 company
 in1890
 . •
 Started
 with
 manufacturing
 soaps
 and
 candles.
 Developed
 
 
 
300
 brands
 in
 more
 than
 180
 countries.

•Employee
 strength
 is
 about
 138,000
 people
 . •HEADQUARTERS:
 Cincinna.,
 Ohio,
 USA

Saturday, 17 July 2010

PRODUCTS
BRANDS
 are
 clustered
 in
 following
 Categories •Personal
 &
 Beauty
  -­‐
 Cosme,cs,
 Oral
 Care,
 Hair
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Care •House
 &
 Home
  -­‐
 Laundry
 care,
 Dish
 Soap,
 
 
 
 
 
 
 
 
 
 
 
 Snacks
 &
 Coffee
  •Health
 &
 Wellness
  -­‐
 Prescrip,on
 drugs,
 Health
 Care •Baby
 &
 Family •Pet
 Care
 &
 Nutri,on

Saturday, 17 July 2010

CORPORATE
 &
 BUSINESS
 
 STRATEGY
• To
 win
 the
 biggest
 and
 strongest
 retail
 customers
 in
 different
 
countries
 through
 differen,a,on.

•ShiR
 business
 porSolio
 to
 more
 beauty
 and
 personal
 care
 
businesses.

•To
 extend
 the
 availability
 and
 affordability
 of
 P&G
 brands
 to
  •Research
 and
 development
 leading
 to
 innova,on
 and
 
development
 of
 new
 products

more
 low
 incomes
 consumers,
 par,cularly
 in
 developing
 markets.

Saturday, 17 July 2010

ACHIEVEMENTS
•P
 &
 G
 is
 a
 market
 leader
 in
 Consumer
 Goods
 
 
 
 
 with
 sales
 of
 US
 $
 80
 billion. •
 Received
 Edison
 Innova.on
 Award
 in
 2010 •P&G
 was
 added
 to
 the
 Global
 list
 
 of
 the
 world’s
 
 
 
 100
 most
 sustainable
 corpora.ons
 in
 2009.

Saturday, 17 July 2010

INTERNAL
 ANALYSIS

1. Structure 2. Cultural
 Web

Saturday, 17 July 2010


 
 
 
 
 
 
 
 
 
 
 
 
 
 1.
 STRUCTURE
 

Saturday, 17 July 2010


 
 
 
 
 
 
 
 
 
 
 CULTURAL
 WEB
SYMBOLS
Colour
 blue,

STORIES
Best maker of consumer products

POWER STRUCTURE PARADIGM
House name in consumer products the world. P&G does what they say, say what they mean. Employees

ROUTINES/ RITUALS
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