October 15, 2012
Business Analysis Part lll
Apple Inc. is a multi-billion dollar company that designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications (Apple Inc, 2011 Annual Report, 2011). Apple is a company that is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services (Apple Inc, 2011 Annual Report, 2011). Apple Inc. has flourished because of the many strategic initiatives that they have taken in past years. Apple is one of the few companies that has seen a consistent increase their yearly profits despite the current economic recession. One way Apple did this was by recognizing the trend of digital consumerism and that the PC industry was becoming highly commoditized. Apple was able to visualize and produce a line of innovative products and services that met consumer needs. The innovative products and services include the iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS, and Mac OS X operating systems, iCloud, and a variety of accessory, service, and support offerings (Apple Inc, 2011 Annual Report, 2011). Apple’s product line enabled the company to develop a strong customer base that is devoted to the Apple brand. Many people after buying one Apple product go on to buy many more in the future. Apple has retained its customer base by constantly creating new, innovative products that are unique and user friendly. Apple adopted a strategy that focused on a limited number of product lines and limited offerings within each line. By simplifying the product line, Apple was forced to focus on doing a few things extremely well. Apple understands that consumer choice...