Business Analysis-Hmv

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HMV: a major company in the entertainment industry crisis

Lecturer: Shay Lynch Number of member 1 2 3 4 Student Names Marion LELANDAIS Marie LANDO Tatiana BLANC Agathe VIGNERAS Student Numbers 1626879 1626958 1626879 1626889 % of the total project 3% 2% 45% 50%

BA (Hons) in Marketing Jan. – Dublin Business School

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Table of Contents

Chapter 0 – Challenge ............................................................................................................................. 6 Background consulting study .............................................................................................................. 6 HMV UK’s Profile ................................................................................................................................. 6 Roland Berger & Partner UK’s Profile .................................................................................................. 6 Process following................................................................................................................................. 6 Chapter 1 – The entertainment environment ......................................................................................... 8 1. Financial Crisis ............................................................................................................................. 8 2. Entertainment Industry ............................................................................................................... 8 3. Downloading ............................................................................................................................... 8 4. Consumer Behaviour ................................................................................................................... 9 Chapter 2 – HMV’s Internal Audit ......................................................................................................... 10 1. Capabilities ................................................................................................................................ 10 2. Products, Distribution and Brand management ....................................................................... 10 3. Stakeholders .............................................................................................................................. 11 Chapter 3 – Recommendations and Implementations ......................................................................... 13 1. To Develop a R&D program ....................................................................................................... 13 A need of R&D program is perceived ............................................................................................ 13 A need of finance to develop a R&D program .............................................................................. 13 2. To re-think the offer .................................................................................................................. 14 Need a reduction of prices ............................................................................................................ 14 Need to expand the service offer .................................................................................................. 14 Need a dematerialization of product: to foster online product rather than physical product on the decline ..................................................................................................................................... 14 Multichannel distributor confirmed .............................................................................................. 14 Conclusion ............................................................................................................................................. 16 References ............................................................................................................................................. 17 Appendix 1 – PESTEL Analysis...
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