Business Advertising Style and Technology Skills

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John Paul College II of Davao

Ecoland Drive, Matina, Davao City, Davao del Sur, Philippines

Business Advertising Style and Technology skills of HRM students

Thesis Presented to the Faculty of Hotel and Restaurant Management of John Paul College II of Davao

In Partial Fulfillment of the Requirements for the Degree of Bachelor of Hotel and Restaurant Management

By

Brylle Patrick B. Jadraque

Chikki Anne Credo

APPROVAL SHEET

This study, “Business Advertising Style and Technology skills of Hotel and Restaurant Management Students of John Paul College II of Davao” prepared by Jadraque, Brylle Patrick B., Credo, Chikki Anne., in partial fulfillment of the requirements for the degree of Bachelor of Hotel and Restaurant Management, is hereby recommended for approval and acceptance.

Accepted and approved in partial fulfillment of the requirements for the degree of Bachelor in Hotel and Restaurant Management.

ACKNOWLEDGEMENT

A debt of gratitude is owed to many people including those mentioned below who have been instrumental in completing this study.

To , who played an influential role in shaping the project. The reviews of the researcher’s work were always insightful and helpful.

To , the dean of Hotel and Restaurant Management, for the insightful guidance and consideration helpful for the completion of this study.

To John Paul College II of Davao for providing all academic and professional opportunity to better equip the researcher to become clinically adept and knowledgeable.

Lastly, for the Panel of Examiners, who served to help at some key points in the project’s final stages for the motivation and guidance for the completion of this study.

TABLE OF CONTENTS

Approval Sheet………………………………………………………………………………….i

Abstract…………………………………………………………………………………………..ii

Acknowledgment……………………………………………………………………………….iii

Dedication………………………………………………………………………………………..iv

List of tables……………………………………………………………………………………..v

CHAPTERPAGE

1. THE PROBLEM AND ITS SETTING

Background of the Study1

Statement of the Problem4

Hypothesis5

Review of Related Literature6

Theoretical Framework10

Conceptual Framework11

Significance of the Study12

Definition of Terms13

2. METHODOLOGY

Research Design15

Research Subject16

Research Instrument16

Data Gathering Procedure16

Statistical Treatment of the Data17

CHAPTER I

INTRODUCTION

Background of the Study

Hotel and restaurant management are bundled together and known as the hospitality industry. Hospitality comes from the French word hospice meaning to take care of those traveling and provide for the weary. The history of this industry is long as hospitality providers have been around at least as early as 40 B.C. Hospitality has changed dramatically through the years in response to influences such as wars, economic fluctuations and social changes.

Business advertising is promotional material that is prepared and placed for the purpose of generating sales revenue. The main goal of such advertising is to inform and encourage potential consumers to purchase products or service. Major forms of business advertising include television and radio advertising, newspaper and magazine advertising, and now online advertising as well. In order to put together a truly marketable brand, coming up with an integrated advertising strategy is often encouraged. In many countries, this advertising...
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