1.0 Terms of reference
Mrs Stuart has asked you to prepare a formal report on how organisations are responding to changing trends in the use of the internet for business purposes. She wants you to show how different types of business, for example, the multinational retailer and the corner shop are affected by these trends. She has provided you with a table (appendix 2) that you should use to structure your answer. Finally she has asked you to include a section in your report, evaluating how one organisation has been successful in its e-business strategy.
2.1 Research websites Tesco and Vivo
2.2 Visit corner shop
3.1 Operational implications
Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Tesco operates in 14 countries worldwide. These countries are: United States, Czech Republic, Hungary, Poland, Slovakia, Republic of Ireland, China, India, Japan, Malaysia, South Korea, Thailand and Turkey. The Tesco name actually came from when Cohen purchased a shipment of tea from Stockwell and combined those initials with the first two letters of his surname. Tesco sells a wide variety of products ranging from: personal computers, phones, electrical appliances, furniture, clothes, beauty cosmetics, sports equipment and toys among and loads of other items. These stores sell almost everything, and the good thing is that you can make your purchase online through the Tesco direct service.
Vivo don’t have a website or facebook page and some other corner shop have websites or facebook pages. They should get a Facebook page set up and tell people about it. Maybe post offers on it to promote all sales they have.
3.2 Stategic implications
Tesco do home delivery to remote areas and they have opened new stores nationwide a Tesco’s store in Newry.
In the future Tesco’s competitors might make...
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