Business

The market environment of the last decade has ever-increasing pressure on organizations, primarily due to its dynamism and globalization processes, which had led to a rapid increase in the number of transnational corporations. This resulted in the appearance of multi-national teams, consisting of representatives of either similar or completely different cultures. Not surprisingly, this diversity of nationalities often causes difficulties in communication between employees. This also causes problems for the management of the team, which members are people of different ethnicities.

        Today all over the world there are many companies which business activity goes far beyond national borders, and consist of representatives from different countries around the world. Such companies employ representatives of different cultures, languages​​, religions, values, traditions, beliefs and norms. Among them can be named Toyota, Coca-Cola, McDonalds’, Nestle, Pepsi Cola, Mars and many other well-known and lesser-known company in the world.

        It is known that the efficiency of the team is affected by many factors, including the ease of communication and mutual understanding between members of the team. And along with the professionalism of its members, their psychological compatibility with each other, the optimal delegation of roles, great importance has national characters and mentality of the team members. World practice shows that teams that consist of representatives of different cultures show better results due to synergetic effect. 

        There is no doubt that multinational groups have a special character, it is difficult to build and manage their work. The head of the team should think about predicting the behavior of its members, about their education and training, about effective communication, cooperation and delegation in the team. Even if the team is made of professionals who can work together on the overall result, national and ethnic... [continues]

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