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Introduction: customer service are All interactions between a customer and a product provider at the time of sale, and thereafter. Customer service adds value to a product and builds enduring relationship. in this report I will be talking about the customer service in retail for the three retailers john Lewis department store boots and pc world customer service will help deal with any problems encountered by the customer, for example if a customer has a problem regarding their goods they would ask customer service for assistance in order to tackle and solve this problem. John Lewis: john Lewis is a department store which is large retail establishment with an extensive assortment in variety and range of goods, organized into separate departments. All departments are housed under the same roof to facilitate buying, customer service, merchandising, and control Boots: boots is a multiple variety store which sells products from a variety of different ranges at a cost that’s affordable and not expensive Pc world: pc world is a specialist outlet store which are retail businesses that focus on specific product categories, such as office supplies, men's or women's clothing, and carpet. It isn't the product they sell that determines if a company is a specialty store but rather the breadth of their product offering. Explain how customer service is essential for effective retailing you will need to undertake a cs survey for each retailer. Customer service is essential for retailing because it could contribute to the business reputation as it plays a big part when retailing for example if a customer has a problem with their goods or something’s gone wrong they go straight to customer service so this is essential for retailing as it helps the business as well as satisfying customers in order for retailing business to be successful and be a better competitor to other businesses Customer focus:

Customer focuses definition, the orientation of an organization toward serving its clients' needs. Having a customer focus is usually a strong contributor to the overall success of a business and involves ensuring that all aspects of the company put its customers' satisfaction first. Also, having a customer focus usually includes maintaining an effective customer relations and service. Cs survey for john lewis:

John lewis Product/service poorSatisfactory Excellent

Customer satisfaction:

Customer satisfaction, Customer satisfaction is an abstract concept and involves such factors as the quality of the product, the quality of service provided, the atmosphere of the location where the product or service is purchased, and the price of the product or service. Businesses often use customer satisfaction surveys to gauge customer satisfaction. Typical areas addressed in the surveys include: •Quality of product

Value of product relative to price - a function of quality and price •Time issues, such as product availability, availability of sales assistance, time waiting at checkout, and delivery time •Atmosphere of store, such as cleanliness, organization, and enjoyable shopping environment •Service personnel issues, such as politeness, attentiveness and helpfulness •Convenience, such as location, parking, and hours of operation

John Lewis
Customer satisfaction Collection and uses of customer information Uses of ict Customer satisfaction is an abstract concept and involves such factors as the quality of the product, the quality of service provided by john Lewis, the atmosphere of the location where the product or service is purchased, and the price of the product or service. John Lewis often use customer satisfaction as a way to improve their business and release better products in order stratify customer’s in john Lewis in order to make profits and customer are happy for what they are purchasing john Lewis try to satisfy customers by selling a variety of goods from clothing to electrical to...
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