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“Running header: Unit One Assignment: Business Strategy”1

“Unit One Assignment: Business Strategy”
Cicely Elaine James
MT499-02 Bachelors Capstone in Management
Professor Dr. Bruce Lazar
November 16, 2010

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Table of Contents

Introduction…………………….. 3
Vision and Mission Statement…………………….. 3 Goals…………………….. 4
SWOT Analysis of Business…………………….4-5
Required Equipment and Supplies……………………. 6 Organizational Structure of the Company……………………. 6-7 Roles and Functions of Positions within the Company ……………………. 7 Conclusion…………………….. 7

Reference…………………….. 8

“Running header: Unit One Assignment: Business Strategy”3

Introduction
Death is an inevitable part of life. Its timing is uncertain as well as the way people pass away is not the same. Indeed, it is difficult to face such an emotional and complicated issue as death. In addition, it is very difficult as human beings to even conceive in their lives that there must be preparation for it. Today, there are about 35 million Americans who do not have life insurance at all as well as 58 million who do not carry enough life (“My Insurance Life”, 2010).

So what happens to the countless families that are left with exasperation and despair of the lost of a loved one and crisis of mounting funeral expenses? Their debt grows larger as well as the pain. As a result, many people right at this moment do not have life insurance out of the fear of how it works and how much it can cost them. (“Buying Life Insurance”, 2010). As a result, as nearly as 40% Americans die leaving their families trying to just even put them in the ground! (“My Insurance Life”, 2010) Therefore, I have implemented a business strategy that tears down the barriers and provides a better perspective for customers to feel comfortable about the knowledge and affordable choices on life insurance.

Our Company’s Vision
The name of the company is Insurer’s Care because it focuses on the needs and concerns of each customer that enters our lives for life insurance. Therefore, our company’s vision is to provide great customer service with a friendly smile and offer affordable life insurance without it becoming a liability in their budget.

“Running header: Unit One Assignment: Business Strategy”4 Mission Statement and Goals of “Insurer’s Care
Our mission statement and goals center around our vision to provide the following: 1. Provide adequate and efficient life insurance that is “customer budget center oriented” service at all times.

2. Careful monitoring of an on-going and focused manner and attitude on the quality and services that ensure the best interest of the company.

3. Adhere to all government and business regulations and maintain a superb and “AA” business rating for Better Business Bureau.

4. Provide efficient yet timely and courteous 100% guest satisfaction on every call or face to face customer encounter.

5. Prevent any type of financial or potential risks that could cause issues for all external and internal customers. Maintain, monitor, and uphold all legal and financial documentation without compromise and discrimination.

6. Offer incredible services and goods that gives customers a peace of mind on a great investment.
SWOT Analysis of the Business
The greatest strength of this company is the need for life insurance. It is a type of business that is needed because death is inevitable. It provides an opportunity for careful planning and security for everyone as a great investment in the long run. This type of business puts people first. It gives a legacy to families that they are not stressed or worried about any funeral costs. Locally, there are two major companies are New York Life Insurance in Marion, South Carolina and Allstate Insurance. The other twelve companies are local agents.

The advantage of...
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