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USINFO > Publications

TABLE OF CONTENTS
Introduction Part 1 What Is Entrepreneurship?
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principles of

Entrepreneurship
Chinese | Español
Introduction

Part 2 What Makes Someone an Entrepreneur?
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E

conomists and business people differ in their definitions of entrepreneurship. Most, however,

Part 3 Why Become an Entrepreneur?
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agree that entrepreneurship is vital for stimulating economic growth and employment opportunities in all societies. This is particularly true in the developing world, where successful small businesses are the primary engines of job creation and poverty reduction. This page introduces the first eight of what eventually will be a series of 21 one-page primers on the fundamentals of entrepreneurship. It discusses the essentials for building and running a business from the planning stages to marketing a product. Author Jeanne Holden is a free-lance writer with expertise in economic issues. She worked as a writer-editor in the U.S. Information Agency for 17 years.

Part 4 Decisions and Downfalls
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Next>>> Part 1 What Is Entrepreneurship? Part 5 Go It Alone or Team Up? download PDF
Editor-in-Chief: George Clack | Executive Editor: Mildred Neely | Writer: Jeanne Holden | Designer: Tim Brown

Part 6 Choosing a Product and a Market
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Part 7 Entry Strategies for New Ventures
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Part 8 Marketing Is Selling
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Part 9 The Entrepreneur and the Internet
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Part 10 Selling Online
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Part 11 Choosing a Form of Business
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Part 12 Creating a Business Plan
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Part 13 The Entrepreneur's Need for Capital
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Part 14 Sources of Financing
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Part 15 Intellectual Property: A Valuable Business Asset
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Part 16 The Strengths of Small Business
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Part 17 Entrepreneurship Aids the Economy
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Part 18 The Importance of Government Policies
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Part 19 Resources for Aspiring and Existing Entrepreneurs
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Part 20 Entrepreneurship: Glossary of Terms
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Part 21 Additional Readings
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download complete set of PDFs zip file

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Español | Français |

C A A : 8 9|

|

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USINFO > Publications

TABLE OF CONTENTS
Introduction Part 1 What Is Entrepreneurship?
download PDF

principles of

Entrepreneurship
1. What Is Entrepreneurship?

Part 2 What Makes Someone an Entrepreneur?
download PDF

W

hat is meant by entrepreneurship? The concept of entrepreneurship was first established in

the 1700s, and the meaning has evolved ever since. Many simply equate it with starting one's own business. Most economists believe it is more than that. To some economists, the entrepreneur is one who is willing to bear the risk of a new venture if there is a significant chance for profit. Others emphasize the entrepreneur's role as an innovator who markets his innovation. Still other economists say that entrepreneurs develop new goods or processes that the market demands and are not currently being supplied. In the 20th century, economist Joseph Schumpeter (1883-1950) focused on how the entrepreneur's drive for innovation and improvement creates upheaval and change. Schumpeter viewed entrepreneurship as a force of "creative destruction." The entrepreneur carries out "new combinations," thereby helping render old industries obsolete. Established ways of doing business are...
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