1) Mission Statement:
Joe's pizza & pasta restaurant is to provide Italian style pizza and pasta meals at a reasonable cost to the mutual benefit of the Australian consumer and the business, through a chain of licensed family restaurants.
2) Values Statement:
Staffs are committed to provide customers with a high level of service, product quality, cleanliness and appropriate atmosphere at an acceptable price. Employees are provided with equal opportunity, a climate conductive to a high degree of personal development, economic satisfaction, and an opportunity for personal involvement of all employees. Suppliers are dealt fairly and ensuring mutual respect and profitability. The community is recognised with our social and community responsibilities.
3) S.W.O.T Analysis
Excellent staff who are highly trained and very customer attentive. Great retail space that is bright, hip, clean, and located in an upscale mall, suburban neighborhood, or urban retail district. High customer loyalty among repeat customers.
High-quality food offerings that exceed competitor's offerings in quality, presentation, and price. Strong relationships with vendors that offer high-quality ingredients and fast/frequent delivery schedules. Shareholders are provided with an acceptable rate of return on funds employed.
Joe's pizza & pasta name lacks brand equity.
A limited marketing budget to develop brand awareness.
The struggle to continually appear to be cutting edge.
Growing market with a significant percentage of the target market still not aware that Joe's pizza & pasta restaurant exists. Increasing sales opportunities in take out business.
The ability to spread overhead over multiple revenue centers. Joe's will be able to spread the management overhead costs among the multiple stores, decreasing the fixed costs per store.
Competition from local...