businesa plan

SWOT analysis, Depreciation, Asset

CLEAT ENGINEERING LIMITED

Please note that this Case Study is fictional and for
demonstration purposes only.

Sample Business Plan.

Cleat Engineering Limited,
Business Plan.

Date: 200?

Sample Plan for Demonstration Purposes Only
© 2004, Moran & Associates

1

CLEAT ENGINEERING LIMITED

Cleat Engineering Limited,
Business Plan.
CONTENTS :
SECTION 1
SECTION 2
SECTION 3

EXECUTIVE SUMMARY.
INTRODUCTION.
MARKET.
Overview
Trend
Size and potential
Competition
Customers
Structure
S.W.O.T. Analysis

SECTION 4

MARKET STRATEGY.
Objectives
Product
Price
Place
Promotion

SECTION 5

ORGANISATION / MANAGEMENT.
Management Overview
Staff Requirement

SECTION 6

PRODUCTION AND OPERATIONS.
Premises
Plant and Equipment
Operations Overview

SECTION 7

COSTINGS & FINANCE
Financial
Assumptions
Sensitivity Analysis

Benefits of Business
Planning
It provides a forum to:
• Firm up ideas
• List items which are
not known, as yet.
• Forecast financial
requirements,
particularly cashflow.
• Examine markets,
competition,
customers, suppliers,
operations and staff
requirements etc.
• Provide a route map
for the longer term
journey.
• Avoid costly pitfalls.
• Generate a document
to: Test viability,
assess risk and
communicate with
potential
investors/grant
agencies

APPENDICES :
Appendix A

Appendix
Appendix
Appendix
Appendix
Appendix

B
C
D
E
F

Sample Plan for Demonstration Purposes Only
© 2004, Moran & Associates

Financial Projections - Yr.1 and Yr.2
Profit and Loss; Cash flow
Balance Sheet
Certificate of Incorporation.
Tax Clearance Certificate
Promoters’ C.V’s.
Equipment Schedule.
Typical Product Drawings

2

CLEAT ENGINEERING LIMITED

SECTION No. 1
EXECUTIVE SUMMARY.
Company Name :

Include
as:

















details

such

Name of organisation
Contact details: Phone,
Fax, email, mobile ?
Legal Entity: Limited...
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