Busines Communication

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Introduction to Business Communication

For ABE Certification

Lecture 1

1. What is communication?
• Communication is the process of transferring or exchanging ideas, information or opinions by the use of oral, written or graphical media. • Also, expressions and gestures can be used to communicate. 2. Why do we communicate?

• To manage any activity
3. Types of Communication
• Verbal
o Oral
o Written
o E-mail
• Nonverbal
o Expressions
o Gestures
o Body language
4. Basic elements of communication
• Message
• Understanding
• Feedback
5. Communication Process

6. Key Components of communication process
• Sender
• Need for communication
• Idea/information/opinion
• Encode
• Message
• Medium
• Channel
• Receiver
• Decoding
• Understanding
• Feedback
• Motivation

7. Perception and communication
1. Perception is the activity of processing the physical unit of message so that the understanding is modeled as so. 2. Perception is shaped by the beliefs and attitude of a person 3. As perception affects understanding, the success of communication is largely depends upon perception.

Lecture 2
8. Barriers to communication:
1. Distortion
2. Inadequate communication skill
3. Lack of listening ability
4. Attitudes
5. Incorrect Information
6. Perceptual bias
7. Information overload
8. Contradictory non verbal message
9. Barrier caused by noise (Outer influence)
9. Overcoming the Barriers:
1. Defining the purpose of communication
2. Timing and means of communication (When and how to communicate) 3. Understanding the receiver
4. Personal communication skill
10. Message, Medium and channel:
1. A message is the encoded information
2. A medium is the nature of expression (Written, Oral etc) 3. A channel is a physical means (Post, Tel, Graph etc)
11. Types of written communication
1. Informal note
2. Memo
3. Letters
4. Forms
5. Questionnaire
6. Notices
7. Reports
8. Press release
9. Training or module documents

12. Merits and demerits of Written communication:
|Merits |Demerits | |Permanent Record |Lack of personal touch | |Controlled and selective expression |Words can be misinterpreted | |Unattached personal feelings |Lack of feed back | |Time saving (No meeting is require) |Unwanted recording of message |

13. Usage of written communication
1. To have a formal communication process
2. To have proper record of messages
3. To summarise a meeting
4. To respond an communication
5. To acknowledge
6. To invite
7. To mention corporate interest (History, Mission, Vision etc) 8. To state rules
14. Types of Oral communication
1. Unplanned conversation
2. Planned informal conversation
3. Meeting (individual / group / committee / staff meetings) 4. Interview
5. Telephone call
6. Lecture
7. Presentation
15. Merits and demerits of Oral communication
|Merits |Demerits | |Immediate Feed back |No written record | |Personal expression |Time consuming...
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