Businees Marketing Plan

Market Analysis Summary
Cranium Filament Reductions will be targeting three diverse groups of customers. Cranium will work hard to distinctly appeal to each of these groups. By focusing on more than one group, Cranium is lowering their risk that in a downturn one group will negatively effect the company.

4.1 Market Segmentation
Cranium Filament Reductions will target three different market segments:

•Men will typically make up 70-75% of the clientele. Men have shorter hair requiring a faster, simpler job.

•Females who cannot afford an upscale salon. Women tend to favor a female specific upscale salon if they can afford it. There is not often a difference in quality of an upscale salon   relative to a family hair salon other than a upscale salon will tend to pamper you more, only accepts appointments, and the facility is generally a bit plusher. Someone who is fiscally responsible as opposed to someone who likes opulence will favor a family style salon.

•Young mothers with children. Most young children are notoriously difficult when it comes to getting haircuts. A family style salon is a more laid-back place that allows the children to play while they are waiting and then will work with the parents in calming the kids nerves when they are ready for their shearing.

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Market Analysis
  Year 1 Year 2 Year 3 Year 4 Year 5  
Potential Customers Growth       CAGR
Males 9%   54,000   58,860   64,157   69,931   76,225   9.00%  
Females 10%   28,000   30,800   33,880   37,268   40,995   10.00%  
Mothers with young children 9%   23,400   25,506   27,802   30,304   33,031   9.00%  
Total 9.27%   105,400   115,166   125,839   137,503   150,251   9.27%  
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4.2 Target... [continues]

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