Bus402 W2D2

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  • Topic: Yum! Brands, Pizza Hut, KFC
  • Pages : 4 (1230 words )
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  • Published : November 17, 2012
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Discussion 2
Using “The Seven-S Framework” from pages 58-59 to examine a firm with which you are familiar and address how the firm stacks up in respect to the “qualities of excellence” list on page 59. Does alignment with this list help explain why the firm is currently successful or unsuccessful (use any metric you think is appropriate to judge success)? "According to their theory of organizational strengths and weaknesses, there are seven attributes (seven S’s) or basic levers that management can manipulate to steer large and complex organizations to excellence… 1. Strategy—the extent to which an organization has a logical sense of the actions it must take to gain sustainable competitive advantage over the competition, improve its position in relation to customers, and allocate resources to high-return activities.” (Marcus, 2011, p. 58) Yum states that their strategy is “Our ability to make a positive difference in the lives of people throughout the world is virtually unlimited, and it starts with a clear focus and commitment to getting better. We have chosen to leverage our clear strengths: our expertise – we like to call it know- how – and our people.” [ (Serving the World: Yum! Brands 2008 corporate responsibility report, 2008, p. 11) ] Beyond the focus on expertise and people, Yum Brands uses strategy to determine which neighborhoods to build in and which of the company’s brands to build there. The company also uses the neighborhood social structure and demography to determine whether they should build a single brand store or a combination store. Yum Brands also owns two other brands, Long John Silver’s and A&W but divested most of the stores in these brands to allocate their resources in improving and expanding the higher-return brands of KFC, Taco Bell, and Pizza Hut. “2. Structure—the extent to which an organization has a coherent form for dividing labor, allocating responsibilities, coordinating tasks, and ensuring accountability…3....
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