“Five Guys Burgers and Fries: Ingredients for Success”
What makes a business become successful? There are several successful businesses in the world today. Let us look at one particular business called Five Guys Burgers and Fries. In 1986, Jerry and Janie Murrell and their five sons founded Five Guys. In this paper, you will learn key factors that made Five Guys Burgers and Fries successful. One key factor is how Five Guys’ philosophy sets it apart from other fast-food chains. Second key factor is the original values of the company and how it remains strong today. Third key factor would be to explain three things that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors. Forth key factor is how ethical and social practices are part of the Five Guys’ culture. Five Guys’ Burgers and Fries have a simple system that sets it apart from other fast-food chains. They wanted their business to be noticeable among other business by serving hand-formed burgers fresh from the grill and cooking their fresh cut fries in pure peanut oil. They have 15 different types of topping which allow customers to create a burger any way they wanted too. Five Guys’ Burgers and Fries believed that best way to sell burgers are customers. They believe that if they treat their customer’s right, that they will spread the word to other customers. They believed in investing money in their food. For examples, buying potatoes only from northern Idaho instead from California or Florida and investing little in decorating stores. They used secret shoppers to help employees understand that every position has values. If the secret shopper does not have any complaints then the crew earns additional pay. The quality of the product, the customer satisfaction, investing the money in their food, and value placed in their employees are the Five Guys’ philosophy sets it apart from other fast-food chains. Value of family is very important to...
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