Bus 475 Week 2 Team Paper

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Apple Values and Alignment

Values are beliefs and philosophies, by which companies try to maintain in their mission and vision. Values identify who and what, a company represents by their actions. It is easy to say one thing, and turn around and do the opposite. Both, individuals and companies, possess values, by which they express and live by. Apple, Inc. has an established set of core values that guide them through the success of their employees, customers, and the business entity. Individual actions and behaviors will be evaluated, Apple’s plans and actions will be evaluated; and we will determine how the alignment is for each, as well as compared to each other.

Analyze the origin(s) and subsequent evolution of your personal and workplace values.

The basic vision and values originated at Apple Inc., through the visionary of Steve Jobs. Steve Jobs and the management leadership style paved the way for Apple’s values to be identified and carried forward in every aspect of the business. Maintaining value is the responsibility of everyone at Apple.Steve Jobs stated “And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well." (Investor Relations, 2013). At Apple there is a value assigned to every product and a value placed on each aspect of the business, which includes staff. Apple will be remembered by what they do and how they change. According to Alexander (2012), CEO Tim Cook said Apple has a core value of beliefs, “We believe that we’re on the face of the Earth to make great products. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make. We participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and...
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