Bus 475 Strategic Plan Part One

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Strategic Plan Part One: Eco Living Construction

Strategic Plan Part One: Eco Living Construction
The following is part one of the strategic plan for EcoLiving Construction. In the first part of the strategic plan I will define my business, the services provided, and the customers to be served with my mission statement. I will create a vision for my business to demonstrate what I want my business to become. I will define the guiding values of my business taking into consideration culture, social responsibility, and ethics. I will determine how the vision, mission, and values will guide my strategic decisions as well as assessing how the business will address the customer’s needs and attain a competitive advantage (University of Phoenix, 2009).

Mission Statement
According to Pearce and Robinson, “The mission of a company is the unique purpose that sets it apart from other companies of its type and identifies the scope of its operations,” (2009, p. 11). The mission statement is usually defined by the owners of the company, or it the company is large enough it will be discussed by the board of directors. Of course most businesses start our small and if they do well enough can become large corporations. Throughout this time and as the business grows they will need to update the mission statement to reflect the company at the present time.

The mission statement will usually answer question such as why the business exits, who the clients are that the business serves, what are the services or products they provide and how the business operates. All of these questions should be...
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